预包装食品标签新变化：禁标“零添加”，强制标示致敏物质信息

Core Viewpoint The newly released "National Food Safety Standard for Prepackaged Food Labeling" (GB 7718-2025) introduces comprehensive updates to food labeling requirements, including mandatory allergen information and the promotion of digital labels, with a two-year transition period for implementation [1][11]. Group 1: Labeling Requirements - The new standard mandates the labeling of eight major allergenic substances on food packaging, enhancing consumer safety [5][6]. - Prepackaged foods are now required to display the "expiration date" clearly, and products with a shelf life of over six months are not required to show the production date [2][3]. - The use of terms like "no additives" or "zero additives" is prohibited to prevent misleading claims about food ingredients [7][8]. Group 2: Consumer Guidance - The standard allows companies to voluntarily indicate a "consumption preservation period" to help consumers understand the usability of products beyond the expiration date [3][4]. - Consumers are encouraged to store food according to the specified conditions on the label to maintain safety and quality [4]. - Understanding the ingredient list and nutritional information is crucial for consumers to make informed choices about food products [9][10]. Group 3: Digital Labeling - The introduction of digital labels, which can be accessed via QR codes, aims to enhance consumer experience by providing more detailed product information [11][12]. - Digital labels are not mandatory but are encouraged to improve accessibility and interaction between consumers and food producers [12][13]. - The implementation of digital labeling marks a significant step towards the digital transformation of food labeling in the industry [13].