Core Insights - The "Make in India" initiative is projected to see a 6% year-on-year growth in smartphone shipments in 2024, driven primarily by the export growth of Apple and Samsung, which together account for approximately 94% of India's smartphone exports [1][5] - The Indian government's Production-Linked Incentive (PLI) policy is encouraging global manufacturers to establish or expand production bases in India, contributing to local manufacturing growth [1][5] Manufacturer Performance - Samsung is expected to maintain its leading position in India's electronics manufacturing sector, with a 7% year-on-year increase in shipments driven by export growth [6] - Vivo ranks second with a 14% year-on-year growth, achieving a market share of 14%, largely due to the expansion of offline retail channels and distribution networks [6] - Foxconn, supported by Apple, anticipates a 19% year-on-year increase in manufacturing volume, with plans to establish smartphone display module assembly operations to enhance local manufacturing capabilities [6] - Tata Electronics is the fastest-growing manufacturer in 2024, with a 107% year-on-year increase, attributed to strong shipments of iPhone 15 and iPhone 16, alongside the establishment of semiconductor manufacturing facilities [6] - OPPO's manufacturing ranking has dropped to fourth place, with a 34% year-on-year decline in shipments due to intense market competition and increased reliance on contract manufacturing [6] - DBG has achieved double-digit growth in 2024 due to collaborations with Xiaomi and realme [6] Overall Market Dynamics - Dixon leads the overall mobile device market, including smartphones and feature phones, with strong shipment performance driven by Transsion's brands and Motorola [7] - In the smartphone sector, Dixon has experienced a 39% year-on-year growth, supported by new partnerships with Transsion and realme [7]
Counterpoint:2024 年“印度制造”智能手机出货量同比增长6%