Core Viewpoint - The company emphasizes high-quality development and long-term strategic planning, focusing on sustainable growth rather than short-term aggressive expansion [1][11][12]. Financial Performance - In 2024, the company reported total revenue of 7.07 billion yuan, a year-on-year increase of 0.5%, and an adjusted net profit of 1.68 billion yuan, up 3.3%, marking four consecutive years of double growth [2][5]. - The gross profit margin improved to 58.6% in 2024, reflecting a steady increase from previous years, indicating enhanced profitability [5][10]. - The adjusted net profit margin reached 23.7%, also showing a 0.6 percentage point increase year-on-year, further demonstrating the company's improved financial health [5][10]. Strategic Initiatives - The company plans to implement rigorous team building, top-notch quality management, immersive experiences, and continuous brand awareness expansion as part of its 2025 strategy [1][13]. - The company is committed to maintaining a stable product structure without pursuing aggressive volume growth, focusing instead on quality and channel optimization [12][14]. Market Positioning - The company is actively adapting to the competitive landscape of the liquor industry, viewing the current adjustment period as an opportunity for brands prepared for steady development [7][8]. - The company has diversified its operations across three subsidiaries, effectively mitigating market volatility risks and capturing new growth opportunities [8][9]. Cash Flow and Returns - In 2024, the company's operating cash flow reached 780 million yuan, a significant increase of 116.3%, indicating a more robust financial position [5]. - The company plans to distribute dividends of 712 million Hong Kong dollars, a 16.7% increase year-on-year, with a dividend payout ratio nearing 40%, marking a historical high [10].
珍酒李渡业绩“含金量”提升，吴向东提出“三做”定调高质量发展