e.l.f.(US:ELF) Prnewswireยท2025-03-27 09:45Core Viewpoint - The Gross Law Firm has issued a notice to shareholders of e.l.f. Beauty, Inc. regarding a class action lawsuit alleging that the company made materially false and misleading statements during the class period from November 1, 2023, to November 19, 2024 [1] Allegations - The complaint alleges that e.l.f. Beauty was experiencing rising inventory levels due to declining sales, contrary to its representations to investors [1] - The company falsely attributed the rising inventory levels to changes in sourcing practices [1] - To maintain investor confidence, e.l.f. reported inflated revenue, profits, and inventory over several quarters [1] - The company's business and financial prospects were overstated, which, once revealed, would likely have a material negative impact [1] - The public statements made by the company were materially false and misleading at all relevant times [1] Class Action Details - Shareholders who purchased shares of e.l.f. Beauty during the specified class period are encouraged to register for the class action, with a deadline of May 5, 2025, to seek lead plaintiff status [2] - Registered shareholders will be enrolled in a portfolio monitoring software to receive updates throughout the lifecycle of the case [2] Law Firm Background - The Gross Law Firm is a nationally recognized class action law firm dedicated to protecting the rights of investors who have suffered due to deceit, fraud, and illegal business practices [3] - The firm aims to ensure companies adhere to responsible business practices and seeks recovery for investors affected by misleading statements that led to artificial inflation of stock prices [3]