WLY(000858) 齐鲁晚报·2025-03-27 09:49Core Viewpoint - The 112th National Sugar and Wine Products Trade Fair showcased Wuliangye's diverse product matrix and innovative online-offline integration to enhance consumer experience and stimulate market potential [1][5][8] Group 1: Event Overview - The trade fair took place from March 25 to 27 in Chengdu, featuring Wuliangye as a leading representative of Chinese liquor [1] - Wuliangye presented a cultural exhibition hall that highlighted the unique charm of "Great Nation's Strong Aroma" [2][3] Group 2: Product Presentation - The exhibition hall featured a time-axis design that narrates Wuliangye's historical legacy, showcasing products like the eighth generation Wuliangye and the classic series [4][5] - The cultural significance of Wuliangye is emphasized, with its traditional brewing techniques recognized as a national intangible cultural heritage [4] Group 3: Consumer Engagement - Wuliangye set up a live streaming room during the fair to interact with online consumers, promoting key products with various incentives [6][8] - The company aims to enhance consumer willingness to purchase through a well-crafted product matrix and improved service offerings [8] Group 4: Industry Impact - The trade fair aims to facilitate industry upgrades and promote economic exchanges, marking its 70th anniversary and evolving into the "2025 Spring Sugar Season" [7] - Wuliangye is committed to protecting intellectual property and consumer rights, establishing a new governance model for industry challenges [9]