YKA(300999) 全景网·2025-03-27 11:46Core Viewpoint - The company Jinlongyu, a leading player in China's grain and oil market, has reported a decline in both revenue and net profit for the second consecutive year, indicating ongoing challenges in its business model of "low profit, high sales" [1][2]. Financial Performance - In the 2024 fiscal year, Jinlongyu achieved a revenue of 238.87 billion yuan, a decrease of 5.03% year-on-year, and a net profit attributable to shareholders of 2.50 billion yuan, down 12.14% year-on-year [2][3]. - The company's net profit has declined for four consecutive years, dropping from 6.00 billion yuan in its first year post-IPO to 2.50 billion yuan in 2024, representing a cumulative decline of over 58% [3][4]. Business Model and Challenges - Jinlongyu's low gross margin, which fell from a peak of 12.33% in 2020 to just 5.35% in 2024, has been a significant barrier to entry for potential competitors [4][5]. - The company faces high raw material costs, with direct material costs accounting for approximately 90% of operating costs over the past three years, limiting profit margins [5][6]. Diversification Efforts - To address stagnation in its core business, Jinlongyu is exploring new avenues such as central kitchens, soy sauce, vinegar, and plant-based meat products, although these ventures have yet to yield significant revenue [6][7]. - The central kitchen initiative, focusing on pre-prepared meals, has seen the establishment of 25 factories, but the business is still in its early stages and faces intense competition [7][8]. Food Safety Issues - Jinlongyu has encountered multiple food safety incidents, including allegations of improper handling of cooking oil and product quality issues, leading to a decline in consumer trust [9][10]. - The company has faced over a thousand complaints related to product quality and authenticity, further complicating its recovery efforts [10][11]. Overall Assessment - The combination of pressure on core business, weak performance in diversification efforts, and recurring food safety issues presents significant challenges for Jinlongyu as it seeks to recover from declining profits and market value [11].