SHUANGHUI(000895) 财经网·2025-03-27 13:12Core Viewpoint - The company aims to enhance the sales of its meat products by implementing a series of strategic measures by 2025, focusing on market specialization, customer network expansion, and product innovation. Group 1: Sales Strategy - The company plans to reform its sales organization to promote specialized market operations by establishing dedicated sales teams for different product categories [1] - It will build a comprehensive customer network to expand its customer base through targeted operations [1] - The company intends to increase the number of sales outlets and improve terminal operation quality to boost sales [1] - Market research will be strengthened to align with diverse consumer demands, including high-end, mass, youth, and children's segments [1] - The company will implement refined management practices across various sales channels to enhance operational efficiency [1] - Increased market investment will be made to support customers and drive sales [1] - Digital tools will be utilized to empower market sales and support refined management [1] - The company will enhance team motivation through effective incentive programs to boost workforce vitality [1] Group 2: New Product Development - The company plans to develop new high-temperature products focusing on health concepts such as reduced salt, fat, and sugar [2] - For low-temperature products, the focus will be on high-end Western-style offerings [2] - New snack products will be developed with innovative packaging to cater to various consumption scenarios [2] - Frozen products will aim for higher taste restoration and broader regional adaptability [2] - High-cost performance products will be created to compete in specific market segments [2] - Regional products will be researched to meet localized consumer preferences [2]