Nike Stock Hits 52-Week Lows – Is The Sneaker King Losing Its Step?

Group 1: Stock Performance - Nike Inc. has experienced a significant decline, down 30.16% over the past year and 17.85% in the last month, currently trading at $64.95, which is at the bottom of its 52-week range [1] - The stock is below all key moving averages, with the Moving Average Convergence Divergence (MACD) at -2.34 and the Relative Strength Index (RSI) at 26.93, indicating oversold conditions [1] Group 2: Business Fundamentals - Nike has warned of a double-digit sales decline in its fourth fiscal quarter, attributed to tariffs, weak consumer confidence, and a sluggish turnaround strategy [2] - Sales during the critical holiday quarter fell by 9%, primarily due to weak demand in China [2] Group 3: Inventory and Margins - The company is dealing with excess inventory and outdated styles, leading to markdowns that negatively impact margins [3] - Nike anticipates a gross margin shrinkage of up to five percentage points in the current quarter as it works to clear the backlog [3] Group 4: Market Outlook - The stock is in a bearish trend, influenced by weak fundamentals and deteriorating technical indicators [4] - While the oversold conditions indicated by the RSI may lead to a short-term bounce, the overall downtrend persists until sales and margins improve [4]