Core Viewpoint - The company, Xiaocaiyuan, reported significant revenue and profit growth for the fiscal year ending December 31, 2024, and plans to expand its store network significantly by 2025, aiming for over 1,000 stores by 2026 [1][4][14] Financial Performance - Xiaocaiyuan's total revenue for 2024 was 5.21 billion RMB, representing a year-on-year increase of 14.5% [1][4] - The net profit for 2024 reached 581 million RMB, up 9.1% from the previous year, with basic earnings per share at 0.56 RMB [1][4] - The dine-in revenue was 3.19 billion RMB, a 4.6% increase from 3.05 billion RMB in 2023, while the takeout revenue surged from 1.49 billion RMB to 2 billion RMB, marking a 34.2% growth [4][12] Store Expansion Plans - The company plans to add approximately 120 new stores in 2025, with a target of exceeding 1,000 total stores by 2026 [1][13] - As of December 31, 2024, Xiaocaiyuan operated 667 stores, an increase from 536 stores the previous year [1][4] Market Strategy - Xiaocaiyuan aims to expand into Hong Kong and Singapore in 2025, focusing on both domestic and international markets [1][14] - The company emphasizes a direct store model without franchising, aiming for slow and steady growth based on customer word-of-mouth [13] Consumer Trends - The average dine-in spending per customer decreased from 65.2 RMB in 2023 to 59.2 RMB in 2024, with the most significant drop occurring in new first-tier cities [12][10] - The proportion of takeout revenue in total revenue increased from 32.8% to 38.5% in 2024, indicating a growing preference for takeout services [4][12] Operational Efficiency - The CFO highlighted that the company's strong procurement system and pricing adjustments contributed to the profit levels in 2024 [5] - The introduction of cooking robots in new stores is expected to enhance operational efficiency, although it is still in the trial phase [12]
降价了！堂食人均不到60元，拆解小菜园52亿元年营收里的“大众餐饮”生意经