DZCM(603999) 证券时报网·2025-03-27 15:20Core Viewpoint - Reader Media (603999) reported a total profit of 82.17 million yuan for the fiscal year 2024, marking an 8.96% year-on-year increase, while the publishing segment achieved revenue of 876 million yuan, up 9.92% year-on-year, indicating a solid performance in its core publishing business [1][2][3]. Group 1: Publishing Business Performance - The publishing segment generated revenue of 876 million yuan, reflecting a 9.92% increase year-on-year, driven by a focus on quality publishing and effective marketing strategies [2]. - The company has implemented a three-year action plan for quality publishing, resulting in a 16.40% growth in book sales, particularly from the "Reader" series [2]. Group 2: Profit and Financial Metrics - The total profit for 2024 was 82.17 million yuan, an increase of 8.96%, with a gross margin improvement of 1.61 percentage points and a cost reduction of 2.76% year-on-year [3][4]. - The net profit attributable to shareholders decreased by 36.58% to 62.26 million yuan, primarily due to changes in tax policies affecting deferred tax assets and liabilities, which resulted in a one-time adjustment [3][4]. Group 3: Innovation and Digital Transformation - The company is enhancing its media ecosystem by leveraging the "Reader" brand to develop a new media matrix and promote e-commerce integration, achieving a revenue of 61.28 million yuan from live streaming, a 28% increase [6]. - The digital publishing sector is advancing with projects like the digitalization of the "Four Treasures of the Study" and the development of various digital products, contributing to the company's innovative growth [6]. Group 4: Social Responsibility and Brand Value - The "Reader" brand has been recognized as one of China's 500 most valuable brands for 21 consecutive years, with a brand value of 51.36 billion yuan in 2024 [7]. - The company actively promotes reading culture through various initiatives, including the establishment of reading spaces and community reading events, contributing to the construction of a "book fragrance society" [7]. Group 5: Overall Financial Health - The company maintains a stable financial condition with total assets of 2.56 billion yuan and net assets attributable to shareholders of 1.99 billion yuan, both showing year-on-year growth [1][8].