Industry Overview - The book retail industry refers to the process of selling books directly to end consumers, utilizing careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [3] - Since 2020, China's book retail market has experienced fluctuations, with the market size declining from 98.7 billion yuan in 2021 to 87.1 billion yuan in 2022 [6] - In 2023, the market began to recover, with the retail market size slightly increasing to 91.2 billion yuan, representing a growth rate of 4.7% [6] Market Trends - By 2024, the integration of online and offline book sales channels has been established, driven by the rise of short video e-commerce and innovations in physical bookstores, leading to a significant market growth [6] - The industry code volume has reached 112.9 billion yuan in 2024, with a year-on-year growth rate of 23.8% [6] - The market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [8] Sales Channel Structure - In 2024, the market share of different sales channels is as follows: platform e-commerce accounts for 40.92%, short video e-commerce for 30.48%, vertical and other e-commerce for 14.71%, and offline physical stores for 13.99% [8] - The significant increase in the market share of short video e-commerce and offline physical stores compared to the previous year indicates a dynamic growth in the book retail sector [8] Key Players - Notable listed companies in the industry include CITIC Publishing (300788), China South Publishing (601098), Xinhua Wenhui (601811), and others [2] - Other relevant enterprises include Zhejiang Xinhua Bookstore Group, Beijing Ren Tian Bookstore Group, and various local bookstores [2]

Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]

Group 1 - The stock price of Reader Media (603999) closed at 6.25 yuan on June 6, 2025, representing a 1.96% increase from the previous week's price of 6.13 yuan [1] - The highest intraday price reached 6.29 yuan on June 6, while the lowest was 6.1 yuan on June 3 [1] - The current total market capitalization of Reader Media is 3.6 billion yuan, ranking 27th out of 29 in the publishing sector and 3786th out of 5148 in the A-share market [1] Group 2 - The company announced a cash dividend of 0.033 yuan per share, with the record date set for June 12, 2025 [2] - The total cash dividend distribution amounts to 19.008 million yuan, based on a total share capital of 576,000,000 shares [2] - Different tax treatments apply for various types of shareholders, with individual shareholders receiving 0.033 yuan per share after tax, while QFII shareholders receive 0.0297 yuan per share after tax deductions [2]

证券代码：603999 证券简称：读者传媒 公告编号：2025-018 读者出版传媒股份有限公司2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股分配比例 A 股每股现金红利0.033元 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/12 | － | 2025/6/13 | 2025/6/13 | 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司2025 年 4 月 25 日的2024年年度股东大会审议通过。 二、 分配方案 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 公司控股股东读者出版集团有限公司的现金红利由公司直接派发。 3. 扣税说明 3. 分配方案： 本次利润分配以方案实施前的公司总股本576 ...

Core Viewpoint - Reader Publishing Media Co., Ltd. has elected Zhang Binqiang as the chairman of the board, aiming to enhance its strategic leadership and drive innovation in the publishing industry [1][3]. Group 1: Company Leadership - Zhang Binqiang has extensive experience in media management and policy understanding, which is expected to contribute to the strategic upgrade of Reader Media [1]. - The company held its 2024 annual shareholders' meeting, where 11 proposals, including the election of directors, were approved [1]. Group 2: Business Overview - Reader Media is the first publishing company listed on the main board in Northwest China, with a diverse business portfolio that includes journals, books, educational materials, and digital publishing [2]. - The company aims to strengthen its core publishing business while expanding into cultural creativity and electronic publications [2]. Group 3: Future Plans and Strategies - The company plans to focus on enhancing traditional publishing, emphasizing quality and market presence through a strategy of "maintaining volume, promoting growth, and improving quality" [3]. - Reader Media intends to leverage its brand "Reader," which has been recognized as one of China's most valuable cultural brands, with a brand value of 51.362 billion yuan, reflecting an 8.43% increase year-on-year [3]. - The company aims to explore new paths in digital content production and technology application, integrating digital and print products to create a supportive development ecosystem [3].

本公司监事会及全体监事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 详见同日刊登于《中国证券报》《上海证券报》《证券日报》《证 券时报》和登载于上海证券交易所网站（www.sse.com.cn）的《读者 出版传媒股份有限公司 2025 年第一季度报告》。 表决结果：同意 5 票，反对 0 票，弃权 0 票。 特此公告。 证券代码：603999 证券简称：读者传媒 公告编号：临 2025-015 读者出版传媒股份有限公司 第五届监事会第十三次会议决议公告 一、监事会会议召开情况 读者出版传媒股份有限公司（以下简称"公司"）第五届监事会 第十三次会议于 2025 年 4 月 25 日在公司第一会议室以现场方式召开， 会议通知和材料已于 2025 年 4 月 18 日以书面及邮件方式送达公司监 事。会议由监事会主席曾乐虎主持。公司现有监事 5 人，实际参会监 事 5 人，符合《中华人民共和国公司法》以及《读者出版传媒股份有 限公司章程》的有关规定，会议的召集、召开合法有效。 二、监事会会议审议情况 审议通过《关于公司 2025 年第一季度报告的议案》 ...

证券代码：603999 证券简称：读者传媒 公告编号：2025-013 读者出版传媒股份有限公司 2024年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 4 月 25 日 (二)股东大会召开的地点：甘肃省兰州市城关区读者大道 568 号公司第一会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 242 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 343,926,286 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 59.7094 | | 份总数的比例（%） | | (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会议由公司董事会召集，公司董事、总经理李树军主持。会议采取现场 投票和网络投票相结合的方式，符合《公司法》及《公司章程》的有关规定 ...

Financial Performance - The company reported a basic earnings per share of 0.0160 yuan for Q1 2025, representing a 6.67% increase compared to 0.0150 yuan in Q1 2024 [1] - The net profit remained stable at 0.09 billion yuan for both Q1 2025 and Q1 2024, while the revenue decreased by 18.25% to 2.06 billion yuan from 2.52 billion yuan in the previous year [1] - The return on equity increased to 0.47% in Q1 2025 from 0.44% in Q1 2024, marking a 6.82% improvement [1] Shareholder Structure - The top ten unrestricted shareholders hold a total of 36,083.04 million shares, accounting for 62.64% of the circulating shares, with a decrease of 331.89 million shares compared to the previous period [1] - The largest shareholder, Reader Publishing Group Co., Ltd., holds 33,314.59 million shares, representing 57.84% of the total share capital, with no change in its holdings [2] - New entrants among the top shareholders include Qi Xiaogang, Barclays Bank PLC, and UBS AG, while several previous shareholders have exited the top ten list [2] Dividend Policy - The company has decided not to distribute dividends or allocate bonus shares in this period [3]

www.dentons.cn 北京大成(兰州)律师事务所 关于读者出版传媒股份有限公司 2024 年年度股东大会的 法 律 意 见 书 北京大成(兰州)律师事务所 北京大成(兰州)律师事务所 关于读者出版传媒股份有限公司 2024 年年度股 东大会的法律意见书 甘肃省兰州市城关区平凉路 629 号鸿运茂 A 塔 14 层 (730099) 14/F, Tower A, HongYun Mall, No.629, Pingliang Road Chengguan District, 730099, Lanzhou, China Tel: +86 931-5102288 Fax: +86 931-5101019 致:读者出版传媒股份有限公司 根据《中华人民共和国公司法》(以下简称"《公司法》")、 《中华人民共和国证券法》(以下简称"《证券法》")、中国证券 监督管理委员会《上市公司股东大会规则(2022年修订)》(以下 简称"《股东大会规则》")等法律、法规和其他有关规范性要求以 及《读者出版传媒股份有限公司章程》（以下简称"公司章程"）, 北京大成(兰州)律师事务所(以下简称"本所")接受读者出版传 媒股份有 ...