费率再优化0.3pct，海尔智家数字化转型持续见效

Core Insights - Haier Smart Home reported record high revenue and profit for 2024, with revenue reaching 285.98 billion yuan, a year-on-year increase of 4.29%, and net profit attributable to shareholders at 18.74 billion yuan, up 12.92% year-on-year [1] Group 1: Digital Transformation - The continuous improvement in profitability is attributed to digital transformation efforts that enhance efficiency and reduce costs, with a sales management expense ratio optimized by 0.3 percentage points in 2024 [2] - Haier Smart Home has implemented end-to-end digital capabilities across various sectors, including R&D, production, supply, sales, and service, leading to improved operational efficiency [2] - The company has achieved significant results in marketing and service through digital initiatives, including over 1.4 billion new media exposures and a 24.7% conversion rate for business opportunities [2] Group 2: AI Integration - Haier Smart Home is actively embracing AI technology to enhance user experience, making home products more intelligent and personalized [3] - Innovations such as the AI Eye series allow users to manage cooking tasks without constant supervision, while the Three Wings Bird system enhances home security through intelligent monitoring [3] Group 3: Global Expansion - The company has successfully expanded its digital transformation efforts globally, with over 4 million users connected to the Smart HQ platform in the U.S. and over 9.25 million registered users on the hOn platform in Europe [4] - Haier Smart Home's overseas registered users have surpassed 20 million, indicating strong growth in the smart home sector [4] - The 2024 report signals positive growth prospects, with ongoing digital transformation and AI integration expected to open new avenues for development [4]