YADEA(HK:01585) Xin Lang Zheng Quan·2025-03-28 02:44Core Viewpoint - Yadea Holdings has reported a significant decline in both revenue and net profit for 2024, marking one of the worst performances in its history, with revenue down 18.8% to 28.236 billion yuan and net profit halved by 51.8% to 1.272 billion yuan [1][2][4] Group 1: Financial Performance - Yadea's revenue for 2024 was 28.236 billion yuan, a decrease of 18.8% year-on-year, while net profit fell to 1.272 billion yuan, a drop of 51.8% compared to the previous year [1][2] - The company's performance in 2024 is described as the worst since its listing, with both revenue and net profit showing negative growth for the first time since 2016 [1][2] - The gross profit margin for Yadea reached a five-year low, with margins decreasing from 18.08% in 2022 to 15.19% in 2024, indicating increased cost pressures despite reduced sales [4][5] Group 2: Market Dynamics - The overall market for electric two-wheelers in China saw a total sales volume of 49.5 million units in 2024, down 11.6% year-on-year, reflecting a saturated market with diminishing new demand [2][4] - Yadea's sales volume dropped to 13.0205 million units in 2024, a decrease of 350,000 units from 2023, with electric bicycle sales falling by approximately 21.4% [7][8] - The competitive landscape has intensified, with rivals like Aima Technology and Ninebot gaining market share, while Yadea struggles to maintain its position [1][4] Group 3: Strategic Responses - Yadea has implemented a price reduction strategy to clear existing inventory, with electric bicycles' average selling price dropping from 1,380 yuan in 2023 to 1,347 yuan in 2024 [6][7] - Despite these efforts, the company still faced a 20% decline in sales volume, indicating that price cuts alone were insufficient to stimulate demand [6][7] - Inventory levels remained high at 1.279 billion yuan by the end of 2024, an increase of 33.91% from the previous year, suggesting challenges in inventory management [9]