东方雨虹 打造好房子新生态

Core Viewpoint - The company is undergoing a strategic transformation to become a building materials system service provider, focusing on customer-centric product restructuring, service ecosystem reconstruction, and business model elevation to capture the trillion-level healthy living market [1][2]. Group 1: Market Opportunities - The construction industry is expected to see new vitality by 2025, with the "Good House" initiative included in the government work report, emphasizing safety, comfort, green, and smart construction standards [2]. - The company is actively responding to the "Good House" requirements by enhancing the green and environmentally friendly attributes of its products and expanding diverse application scenarios [2]. Group 2: Technological Advancements - In 2024, the company invested 586 million yuan in R&D, leading the industry and leveraging a global collaborative innovation network [2]. - The company has established a high-level innovation platform, including key laboratories and research centers, to achieve breakthroughs in the green and environmental fields [2]. - New products launched in 2024 include a variety of green innovations such as a three-dimensional sand-modified asphalt waterproofing membrane and a bio-based waterproof coating [2][3]. Group 3: Service Upgrades - The company launched a new service brand "Yuhong" on March 15, establishing a "service golden triangle" system to promote industry-wide upgrades through standardized, transparent, and contractual services [5]. - The "Yuhong" service brand is designed to enhance customer service and facilitate the booking of professional waterproofing services through various online platforms [5]. Group 4: Value Restructuring - The "Good House" initiative is reshaping the technical and service standards of the construction industry and driving the reconstruction of value distribution within the supply chain [6]. - The company is building a green supply chain by implementing strict supplier evaluation mechanisms that prioritize environmental performance and social responsibility [6]. - The company is undergoing a three-phase leap: short-term performance foundation through policy benefits, mid-term establishment of dual competitive barriers through technology and service, and long-term evolution into a healthy living system service provider [6].