Core Viewpoint - The Chinese SaaS market is undergoing a significant transformation in 2024, with a shift from general AI models to vertical scenario-based services becoming the key competitive factor. The focus is on translating AI's potential into enhanced productivity for enterprise clients [1]. SaaS Market Growth - The CRM market in China is expected to reach 38.5 billion RMB by 2026, with a compound annual growth rate (CAGR) of approximately 20% from 2021 to 2026. The integration of AI into CRM has become a consensus in the industry, driven by increasing demand for real-time data decision-making and intelligent supply chains in sectors like fast-moving consumer goods and finance [1]. Company Performance - In 2024, the company reported revenue of 1.15 billion RMB, a year-on-year decrease of 10.1%. However, it achieved a net profit of 6.914 million RMB, marking a turnaround from losses. This improvement was attributed to a reduction in low-margin businesses and an increase in high-margin SaaS business, which raised the overall gross margin to 18.2% [3][4]. Business Segment Analysis - The company's PaaS revenue decreased by 39.2% to 419.41 million RMB, while SaaS revenue grew by 23.8% to 731.87 million RMB, increasing its share of total revenue by 17.5 percentage points to 63.6%, making it the primary growth driver [3][4]. SaaS Sub-segment Growth - Within the SaaS segment, the marketing cloud grew by 23.4%, the sales cloud by 14.9%, and the customer service cloud by 55.8%, indicating strong development across all three areas [6]. AI Integration and Product Development - The company focuses on integrating AI large model technology with comprehensive marketing scenarios to enhance business efficiency and performance. Its self-developed large model for the consumer sector has shown a SKU recognition rate of 95% and processes over 8 million images daily, providing substantial data support for clients [8][10]. Ecosystem Collaboration - The company has actively collaborated with various cloud vendors to expand its market reach and enhance brand value. Partnerships, such as with Huawei Cloud, have allowed the company to leverage additional sales channels, broadening its market coverage [12]. Strategic Focus - The company aims to continue its strategic focus on product standardization, operational refinement, and global business expansion. It plans to deepen AI integration and enhance resource efficiency and profitability [16].
玄武云（2392.HK）：持续兑现AI+SaaS战略成效，数智化赋能驱动高质量增长