Core Insights - The company reported a revenue of 4.8 billion yuan for the year ending December 31, 2024, representing a 19.7% decline year-on-year [1] - The total loss attributable to shareholders for the year was 400.7 million yuan, compared to a loss of 199.5 million yuan in the previous year [1] - The company plans to close underperforming restaurants while expanding its membership system and innovating business models to reduce losses in the second half of 2024 [1] Financial Performance - Revenue breakdown: 2.629 billion yuan from Xiaobai Xiaobai and 1.948 billion yuan from Coucou, with a total membership of approximately 42 million [1][2] - The company had a total of 957 restaurants as of December 31, 2024, with 757 Xiaobai Xiaobai restaurants across 115 cities in mainland China [2] - The sales revenue from the seasoning products business increased by 5.7% to 129 million yuan in 2024, attributed to enhanced online sales efforts [2] Strategic Initiatives - The company plans to open 65 Xiaobai Xiaobai restaurants and 13 Coucou restaurants in 2024 while closing 138 Xiaobai Xiaobai and 73 Coucou restaurants [1] - For 2025, the company aims to open no less than 95 Xiaobai Xiaobai restaurants, focusing on high-traffic locations such as entertainment parks and airports [2] - The company achieved a table turnover rate of 2.5 times in 2024 and aims to enhance customer frequency through a diversified supply and regional customization [3] Membership and Customer Engagement - The company added approximately 5.03 million new members in 2024, bringing the total to around 42 million, with member consumption frequency increasing to 3.33 times [3] - The "All-You-Can-Eat" card project sold over 2 million cards, generating over 420 million yuan, with cardholders showing a consumption frequency three times higher than regular members [3]
呷哺呷哺2025年计划新开餐厅不低于95间 目标翻座率3倍以上