WLY(000858) 证券时报网·2025-03-28 08:13Group 1 - The core theme of the Boao Forum for Asia 2025 is "Co-creating the Future of Asia in a Changing World," emphasizing unity and cooperation for development [1] - Wuliangye, as a strategic partner of the forum, showcases its product quality and cultural philosophy of "Harmony and Beauty" to promote global economic cooperation and cultural exchange [1][2] - The partnership between Wuliangye and the Boao Forum began in 2018, evolving into a significant collaboration that enhances Wuliangye's international presence [2] Group 2 - Wuliangye is implementing international marketing strategies in 2025 to expand its brand presence in global markets, focusing on cultural dissemination [2][4] - The company has set up a unique exhibition at the forum to highlight its international vision and cultural heritage, reinforcing its brand image [2][3] - Wuliangye's marketing activities, such as the "Wuliangye Boao Month," successfully engage a broader audience, enhancing brand recognition and consumer participation [3] Group 3 - China's liquor exports reached $1.9 billion in 2024, with a significant growth rate of 20.4% for baijiu, indicating a rising global demand [4] - Despite the growth, Chinese baijiu still holds a small market share compared to international spirits, suggesting substantial potential for expansion [4] - The free trade port in Hainan is seen as a crucial platform for promoting global economic cooperation, with Wuliangye actively expanding its market presence there [4][5] Group 4 - Wuliangye is enhancing its brand influence in Hainan by opening the world's first duty-free store in September 2024, aiming to solidify its market position [5] - The company plans to continue its channel expansion and marketing efforts to connect with potential consumers and leverage the advantages of the free trade port [5] - Wuliangye aims to use high-profile platforms like the Boao Forum to promote Chinese baijiu globally and contribute to international economic cooperation [5]