JINHUI(603919) 证券时报网·2025-03-28 08:15Core Viewpoint - Company achieved record high revenue and profit in 2024, with a revenue of 3.021 billion yuan and a net profit of 388 million yuan, reflecting year-on-year growth of 18.59% and 18.03% respectively [1] Group 1: Financial Performance - In 2024, the company reported a revenue of 3.021 billion yuan, an increase of 18.59% year-on-year [1] - The net profit attributable to shareholders was 388 million yuan, up 18.03% year-on-year [1] - The basic earnings per share were 0.77 yuan, with a weighted average return on equity of 11.70% [1] - The company plans to distribute a cash dividend of 5 yuan per 10 shares, totaling 248 million yuan, which represents 64% of the net profit [1] Group 2: Marketing and Brand Development - The company is focused on transforming its marketing strategy to build a national brand, leveraging its unique ecological environment and rich brewing history [2] - It aims to enhance product quality through advanced techniques and collaborations with universities and research institutions [2] - The company has established a new brand expression system to deepen the brand's connotation and enhance its influence through diversified communication channels [5] Group 3: Product and Market Strategy - In 2024, all three main product lines achieved double-digit growth, with products priced above 300 yuan increasing by 41.17% [4] - The company is optimizing its product structure, with mid-to-high-end products now accounting for 70.75% of sales [4] - The company is expanding its market presence in the East China and Northern markets while solidifying its base in Northwest China [5] Group 4: Future Goals - The company aims to achieve a revenue of 3.280 billion yuan and a net profit of 408 million yuan in 2025, marking another record high [6] - It will continue to focus on national layout, deepening its presence in Northwest China, and implementing precise marketing strategies [6] - The company plans to enhance user engagement through personalized marketing and deepen market penetration [6]