adidas(US:ADDYY) Zheng Quan Shi Bao Wang·2025-03-28 08:56Group 1 - Nike holds a 2.85% market share, making it the largest global retailer, but its market share decreased by 0.15 percentage points in 2024 [3] - Shein's market share increased by 0.24 percentage points to 1.53%, positioning it as a significant player in the fashion market alongside luxury brands like Hermes and Chanel [3] - Shein is the highest-ranked Chinese brand among the top ten global fashion retailers, with Zara and Uniqlo also showing positive growth [3] Group 2 - Shein has invested over 10 billion yuan to enhance its smart supply chain centered in Guangzhou, with projects expected to generate significant export trade [4] - The "Shein Bay Area Smart Industrial Park" in Zhaoqing is set to be operational this year, with an anticipated annual service trade export of 3.5 billion yuan [4] - Collaborations with leading universities and companies aim to promote sustainable development and innovation in textile technology [4] Group 3 - The importance of cross-border e-commerce is highlighted, with predictions indicating it will reshape the global economy by 2040 [5] - In 2024, China's cross-border e-commerce imports and exports reached 2.63 trillion yuan, marking a 10.8% year-on-year growth [5] - Shein is leveraging its flexible supply chain to support third-party brands and industry merchants in expanding into international markets [5] Group 4 - Shein plans to launch over 150 industry connection activities by 2025, utilizing both online and offline methods to assist local merchants in international expansion [6] - The company has already conducted multiple training sessions in various regions to empower local industry merchants [6] - Guangdong province has become a model for Shein's industry connection initiatives, achieving coverage of all 21 prefecture-level cities in 2024 [6]