Core Insights - Shell has launched the "Shell Expert Selected Product Series" in collaboration with Zhenkunhang, aiming to provide comprehensive industrial lubrication solutions tailored to various operational scenarios [1][3] Group 1: Product Launch and Collaboration - The product series was unveiled at Zhenkunhang's Shanghai headquarters, emphasizing the partnership's strategic significance and the innovative service model [3][5] - Shell's General Manager for Industrial Lubricants in China highlighted the initiative as a new attempt in the e-commerce model for industrial oils, focusing on high cost-performance and quality assurance [3][5] - The collaboration aims to leverage Zhenkunhang's extensive distribution network and digital platform to deliver quality products efficiently to customers [3][5] Group 2: Strategic Meetings and Global Cooperation - Prior to the product launch, Shell's global market team visited Zhenkunhang to discuss industry trends and global market dynamics [5] - The meeting underscored China's strategic importance in the global industrial lubricant market and aligned Zhenkunhang's 2025 strategy with Shell's global insights [5] - Both companies plan to enhance their global presence and digital procurement processes, aiming to integrate technology resources and improve supply chain efficiency [5]
壳牌行家优选产品系列上市，携手震坤行打造工业润滑全场景解决方案