Ganso(SH:603886) Xi Niu Cai Jing·2025-03-28 09:30Group 1 - The core viewpoint of the article highlights that Yuanzu Co., known as the "first stock in baking" in A-shares, reported a decline in both revenue and net profit for 2024, with revenue at 2.314 billion yuan, down 12.99% year-on-year, and net profit at 249 million yuan, down 9.98% year-on-year [2] - Yuanzu Co. announced a substantial dividend plan, proposing a cash distribution of 10 yuan per 10 shares (including tax) to all shareholders, reflecting a balance between shareholder returns and long-term development investments [2] - The company has been criticized for its marketing-heavy approach, with sales expenses reaching 974 million yuan, accounting for over 40% of total revenue, while R&D expenses were only 175 million yuan, more than five times less [2] Group 2 - In the past two years, Yuanzu Co. has obtained over 60 product-related patents and plans to eliminate the use of sodium dehydroacetate in pastries by the end of 2024, alongside upgrading 7 products and innovating 8 new ones [3] - The company aims to simplify ingredients for healthier products, reducing the number of ingredients in its Eight Treasure Rice Cake from 18 to 15 and in Pineapple Cake from 11 to 6 [3] - Yuanzu Co. is focusing on market trends and consumer demands, exploring innovative products and brand collaborations, while gradually penetrating daily consumption scenarios to enhance brand value and market scale [3]