Core Insights - The company, Yika Co., Ltd., reported a significant increase in revenue and profit for the fiscal year 2024, with total revenue reaching 3.087 billion RMB and a profit of 73 million RMB, marking a growth of over six times compared to the previous year [1] - The overall gross profit margin improved from 18.7% in 2023 to 23.6% in 2024, indicating enhanced operational efficiency [1] Group 1: Financial Performance - Total revenue for 2024 was 3.087 billion RMB, with a gross profit margin increase to 23.6% from 18.7% in 2023 [1] - The profit for the year was 73 million RMB, representing a growth of over 600% year-on-year [1] - In the second half of 2024, gross profit rose by 42.7% to 429 million RMB [1] Group 2: Business Segments - The core business of one-stop payment services generated a GPV of 23.4 trillion RMB, with revenue of 2.686 billion RMB and peak daily transaction volume reaching nearly 60 million transactions [1] - The gross profit margin for payment services in the second half of 2024 increased to 21.6%, leading to a rise in payment gross profit from 92.9 million RMB in the first half to 290 million RMB in the second half [1] - The contribution of value-added services, including merchant solutions and in-store e-commerce, increased from 11.8% in 2023 to 13.0% in 2024, with higher gross margins compared to payment services [1] Group 3: Merchant Solutions and E-commerce - The gross profit margin for merchant solutions remained stable at approximately 87.2%, with annual revenue of 340 million RMB [2] - The company utilized AI algorithms for precise advertising targeting and dynamic creative generation, significantly enhancing conversion rates and achieving industry-leading marketing services [2] - The in-store e-commerce business saw a strategic upgrade, resulting in a doubling of average revenue and profit contributions from merchants, with pre-revenue accounting for about 50% of in-store e-commerce revenue [2] Group 4: Operational Strategy - The company focused on refined operations and extensive AI applications, including tools for automated scene-based store construction, AI content creation, and live streaming planning, which greatly improved operational efficiency [2] - By gradually phasing out less profitable clients and concentrating on large clients, the company enhanced its full-service marketing capabilities and attracted well-known brands in key consumer sectors, leading to a continuous increase in store numbers [2]
移卡(09923.HK)2024年业绩亮眼：战略升级驱动业务毛利率显著攀升