中酒协宋书玉：酒业不能陷入低价竞争，也不能盲目追求高价

Group 1 - The core viewpoint of the article highlights four transformative trends in the Chinese liquor industry: deep integration of tradition and technology, dual drives of youthfulness and internationalization, cultural output to build a new discourse system, and sustainable development as a core proposition [1] - The liquor industry is currently facing multiple pressures such as demand contraction, supply shocks, and weakened expectations, entering a painful period of new and old kinetic energy conversion [1] - The industry must shift from a product output value construction to a cultural output value construction to resonate with consumers on a deeper level, moving from "cost-performance" to "emotional value" [1] Group 2 - Concerns were raised about the prevalence of low-quality products in e-commerce and misleading promotions, which undermine the value foundation of the Chinese liquor industry [2] - The industry should avoid falling into the trap of low-price competition, as it often sacrifices quality, and instead find a balance between quality and price for sustainable development [2] - A call for industry self-discipline was made through the release of the "China Liquor Industry Anti-Internal Competition Initiative," advocating for innovation, quality assurance, and consumer rights protection [3]