WLY(000858) 新华财经·2025-03-28 10:48Industry Dynamics - In the first two months of 2025, China's beer imports reached 44,700 kiloliters, a year-on-year increase of 27.1%, with a value of 427 million RMB, up 15.6%. Exports totaled 111,800 kiloliters, growing 11.7%, valued at 55.6 million RMB, an increase of 17.0% [2] - Germany's wine exports to mainland China have significantly increased over the past 15 years, with export value rising from 6.55 million euros to 21.24 million euros, and export volume increasing from 210,000 liters to 442,000 liters. In 2024, China became Germany's fifth-largest wine export market, with volume growth of 16.4% and value growth of 10.9% [2] - Three national standards related to alcoholic beverages are being drafted, including "Quality Requirements for Dairy Wine" and "Sensory Evaluation Terminology for Baijiu" [3] - The 22nd China International Wine Expo opened in Luzhou, featuring six exhibition halls and over 800 renowned enterprises from nearly 50 countries and regions [3] - The 112th National Sugar and Wine Fair opened in Chengdu, covering an exhibition area of 325,000 square meters with over 6,600 domestic and foreign food and beverage enterprises participating [3] - The China Alcoholic Drinks Circulation Association held discussions with leaders from Guizhou Province and Renhuai City to promote high-quality development in the sauce-flavored liquor industry [3] Company Dynamics - Guizhou's Vice Governor and Provincial Governor Li Bingjun visited Guizhou Zhenjiu, praising the winery's development and encouraging the shift from selling liquor to selling lifestyle [5] - Wuliangye participated in the Boao Forum for Asia 2025 Annual Conference as a strategic partner and designated liquor, engaging in various high-profile events [5] - Luzhou Laojiao launched its "Hour Delivery" new store, utilizing a "live streaming + instant retail" model to enhance online and offline marketing [5] - Moutai Group's Deputy General Manager Wan Bo has been appointed as the Deputy Secretary of the Party Committee of Xijiu Group [6] - Qingdao Beer Group and Qingdao Beverage Group are undergoing a strategic merger to leverage synergies and enhance their international competitiveness [6] - The fifth Langjiu Winery Three Products Festival awarded 763 individuals/groups across three categories and launched the "China Lang·Winery Sauce Liquor Blue Book" [6]