JHT(603199) 证券日报网·2025-03-28 13:03Core Viewpoint - The company, Jiuhua Mountain Tourism Development Co., Ltd., reported a revenue of 764 million yuan for 2024, marking a year-on-year increase of 5.64%, and a net profit of 186 million yuan, up 6.50% year-on-year, indicating a positive growth trajectory in the tourism sector amidst favorable policy support [1]. Group 1: Company Strategies - The company is advancing its restaurant brand output strategy by developing standardized and specialized products under the "New Huizhou Cuisine" and "Jiuhua Healthy Vegetarian" brands, aiming to enhance brand recognition through effective marketing [2]. - The company is accelerating the integration of agriculture and tourism by leveraging local natural landscapes, agricultural resources, and cultural elements to create regionally distinctive products, including agricultural goods and handicrafts, while expanding online and offline sales channels [2]. - The company is focusing on digital upgrades by enhancing data analysis through smart ticketing, green cloud systems, and smart parking systems to better understand consumer habits and needs, thereby achieving precise resource integration and marketing [2]. Group 2: Market Trends - The China Tourism Research Institute's report indicates that domestic tourism consumption is rapidly increasing, with per capita spending reaching a historical high in 2024, driven by demand upgrades that promote high-quality tourism supply [2]. - The "one old, one young" demographic is highlighted as a key focus in domestic tourism, with significant potential in senior tourism, wellness travel, educational trips, and family tourism products [2]. - The company is actively responding to the silver tourism market by aligning with provincial policies aimed at comprehensive service and planning, utilizing its core resources to develop engaging and participatory tourism experiences [3].