Core Viewpoint - The company, Guoquan, reported a steady growth in its 2024 annual performance, with revenue reaching 6.47 billion yuan, a year-on-year increase of 6.2% [1] Financial Performance - In 2024, Guoquan achieved a gross profit of 1.417 billion yuan, reflecting a 4.9% year-on-year growth, with a gross margin of 21.9% [1] - The core operating profit was 311 million yuan, up 3.1% year-on-year [1] - Cash reserves increased by 9.8% from 1.936 billion yuan at the end of 2023 to 2.125 billion yuan, while the debt ratio decreased to 3.2% [1] - The company announced a significant increase in shareholder dividends by 39.8%, totaling approximately 200 million yuan [1] Operational Highlights - Guoquan's store count reached 10,150 by December 31, 2024, maintaining a scale above 10,000 stores, supported by the "seedling plan" initiated in the second half of 2023 [1] - The company launched new upgraded store types targeting township markets, adding 287 new township stores throughout the year [2] Online and Membership Growth - Guoquan's exposure through Douyin (TikTok) reached 6.21 billion times in 2024, with the "99 yuan free hot pot set" generating over 500 million yuan in sales [2] - The registered membership count grew by 48.2% to 41.3 million by December 31, 2024, with prepaid card deposits increasing by 36.6% to 990 million yuan [2] Supply Chain Enhancements - The company strengthened vertical integration in its supply chain, adding three new food production factories, doubling the total to six [2] - The proportion of products sold from self-owned factories increased to 20% [2] - Inventory turnover days decreased by 25% compared to 2023, aided by partnerships with logistics providers and a network of 18 digital central warehouses [2] Future Development Plans - Guoquan aims to consolidate its advantages by expanding its sales network and targeting lower-tier markets, with a goal of reaching 20,000 stores in five years [3] - The company plans to enhance its membership ecosystem and leverage IP to improve brand reach [3] - There are intentions to innovate sales channels, including the development of instant retail and smart retail networks using IoT, big data, and AI technologies [4] International Expansion - Guoquan intends to explore overseas markets, particularly in Hong Kong and Southeast Asia, by establishing a new paradigm for Chinese food supply chains abroad [4]
锅圈2024年收入增长6.2%至64.7亿元 线下持续保持万店规模