Workflow
美的空调2025年电商生态伙伴旺季启动大会燃擎收官 携手经销商共赴新财年

Core Insights - The conference themed "Gathering Strength, Coexistence, and Win-Win" focused on Midea's strategic layout in technology innovation, product launches, channel integration, and ecosystem building for the air conditioning market in 2025 [1][11] Group 1: Technology and Product Innovation - Midea Air Conditioning aims to lead industry transformation by focusing on user needs and showcasing a new technology matrix for 2025 that emphasizes energy efficiency, comfort, and health [3][5] - The introduction of the AI energy-saving algorithm, which utilizes cloud models and edge chips, promises significant energy savings while ensuring user comfort [5] - Midea's new product lines, including the Ultra series and WF1 series, are designed to meet diverse consumer needs, providing one-stop solutions for various environments [5][11] Group 2: Channel and Ecosystem Development - Midea announced a comprehensive upgrade of its support system for distributors, covering design, promotion, live streaming, and service to enhance market competitiveness [7][9] - The company introduced eight live streaming templates to improve product promotion and customer engagement, reflecting the growing importance of new media in e-commerce [9] - Midea's online customer service has integrated an intelligent Q&A system to enhance user experience and reduce operational costs for distributors [9] Group 3: Future Outlook - Midea's commitment to technological inclusivity and ecosystem co-creation is expected to drive growth in the air conditioning market, especially with government policies promoting upgrades [11] - The company aims to deepen green technology research and explore carbon neutrality while building a smart air ecosystem with distributors [11] - The conference energized distributors and marketing teams, reinforcing Midea's position as a market leader and its strategy to navigate the competitive landscape [11]