在消费电子领域，OPPO、vivo的海外销售占比均超60%，传音控股深耕海外市场，占比高达90%；在家 电赛道，美的集团（000333）超40%的营收来自海外，格力、TCL的空调、电视行销全球；大疆占据全 球消费级无人机约70%的市场份额；而比亚迪（002594）2025年海外销量约105万辆，同比激增145%， 在多个市场跻身新能源汽车销量前列。此外，2025年我国工业机器人出口增长48.7%，实现净出口，其 中大湾区贡献了全国约三分之一的出口量。 "广货"出海的模式也进化升级，正从过去的OEM/ODM代工与产品出口，加速向自主品牌建设与跨国直 接投资跃升。根据经合组织（OECD）数据，2025年上半年，中国首次超越美国成为全球最大的外国直 接投资来源国。其中，以绿地投资形式建立的海外生产基地成为新特征。 广东企业走在这一潮流前沿。比亚迪在泰国、匈牙利、巴西等国建立整车工厂；美的、格力、OPPO、 vivo等在海外设立生产基地；Shein则在越南、印度、土耳其等地布局供应链，实现"本地化生产、全球 化销售"。这意味着，广东正在从以往承接全球产业转移的"世界车间"，转向输出资本、技术、标准和 品牌的"跨国企业 ...

Core Viewpoint - The "Guangdong Goods Going Global" Spring Action is set to launch on January 15, 2026, in Foshan, aiming to enhance the visibility and market influence of high-quality Guangdong products through government support and participation from major enterprises and platforms [1]. Group 1: Event Overview - The event is organized by multiple provincial departments, including the Provincial Propaganda Department and the Provincial Department of Commerce, to boost online sales of quality products from Guangdong [1]. - Over 6,000 enterprises from various sectors such as home appliances, mobile phones, clothing, food, smart devices, automotive, beauty products, and agriculture will participate [1]. - More than 10 major commercial platforms, including Alibaba International, JD.com, and Douyin, along with numerous offline supermarkets, will support the initiative [1]. Group 2: Promotion Strategy - A selection of key industries and quality brands will be promoted weekly, focusing on high-quality and cost-effective products [2]. - The initiative will connect with retailers, distributors, and buyers to facilitate demand collection and production-sales matching activities [2]. - Local cities will engage leading enterprises and industry clusters to organize promotional activities that integrate products with cultural tourism [2]. Group 3: Specific Activities - The launch event will feature a home appliance promotion with participation from over 1,300 local appliance companies, including major brands like Midea and Gree [2]. - The event will include live streaming sales to showcase high-quality products from Guangdong's appliance sector [2].

| 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000333 | 美的集团 | 2.51Z | 6.05% | -2.77 Z | -6.67% | 2571.76万 | 0.62% | | 000651 | 格力电器 | 3005.97万 | 1.64% | -1677.75万 | -0.92% | -1328.22万 | -0.73% | | 001387 | 雪祺电气 | 2311.41万 | 15.40% | -85.41万 | -0.57% | -2226.00万 | -14.83% | | 002668 | TCL智家 | 1790.88万 | 10.07% | 459.03万 | 2.58% | -2249.91万 | -12.65% | | 000921 海信家电 | | -144.60万 | -0.46% | 340.90万 | 1.09% | -196.30万 | -0.63% | | 6003 ...

13 January 2026 | 6:06PM CST Equity Research CHINA CONSUMER DURABLES 2026 Outlook: Trade-in to lend domestic support, growth driven by overseas expansion; Buy Midea, Roborock up to Buy Into 2026, we continue to forecast weaker growth in domestic market while more resilient demand in the overseas market. That said, our key differences with market views lie in: 1) -1% consumer appliances growth vs likely more conservative market expectation. Our forecast is underpinned by Rmb75bn trade-in subsidy assumption i ...

人民财讯1月14日电，企查查APP显示，近日，河南美寓美家制造有限公司成立，法定代表人为任泽 建，经营范围包含：销售代理；制冷、空调设备销售；制冷、空调设备制造；太阳能热利用装备销售； 家用电器制造等。企查查股权穿透显示，该公司由郑州城发安居科技有限公司、美的集团（000333）旗 下海南美的楼宇科技有限公司、广东美的智联家居科技有限公司共同持股。 ...

Core Insights - Guangdong's manufacturing sector is showcasing its diverse capabilities, from smart home appliances to high-end mobile phones, fashion apparel, gourmet food, and modern agriculture, emphasizing innovation and quality development [1][2][6][9][21] Group 1: Food Industry - Guangdong's food industry is projected to achieve a revenue of 896.87 billion yuan in 2024, with soy sauce production accounting for over 60% of the national output and mooncake exports representing 90% of the total [2] - The food sector is characterized by a "smart brewing" approach, integrating traditional flavors with modern technology, leading to a "delicious revolution" driven by digitalization and biotechnology [2][3] - The province has established several billion-yuan sub-clusters in various food categories, including sauces, health foods, and traditional snacks, showcasing its strong industrial foundation [2] Group 2: Home Appliances - Guangdong's home appliance exports account for nearly 50% of the national total, with the Greater Bay Area's smart appliance industry representing about 30% of the global market [6][8] - The industry employs a "combination of strengths" strategy, integrating research, manufacturing, and branding while localizing production to penetrate global markets [6][8] - Major companies like Midea and Hisense are expanding their global footprint with numerous R&D centers and manufacturing bases, enhancing their competitiveness [6][8] Group 3: Agriculture - Guangdong's agricultural output is robust, with grain production capacity increasing from 12.38 million tons in 2021 to 12.98 million tons in 2025, achieving a record high in yield per unit area [9][10] - The province leads the nation in the production of lychees and pomelos, with the lychee industry alone generating over 9 billion yuan in value [12] - The agricultural sector is supported by a modernized marine ranching initiative, positioning Guangdong as a leader in fishery production and output [10][12] Group 4: Textile and Apparel - Guangdong's textile and apparel industry boasts the highest number of enterprises in the country, with 4,240 registered companies and a production output of 3.44 billion garments in 2024 [21][23] - The industry employs a "fast response and flexible attack" strategy, utilizing data-driven customization and intelligent production to enhance efficiency [21][23] - Significant advancements in digital transformation are evident, with companies adopting AI and big data to streamline operations and reduce production times [23][24] Group 5: Cultural and Tourism - Guangdong's cultural tourism sector is leveraging traditional customs and modern marketing strategies to attract visitors, particularly during the Spring Festival [17][19] - The "Please Come to Guangdong for the New Year" campaign aims to enhance the province's appeal as a travel destination through various cultural events and activities [19][20] - The integration of local culture, food, and entertainment is designed to create immersive experiences for tourists, showcasing Guangdong's rich heritage [17][21]

入选全国首批"领航级"智能工厂培育名单的格力电器(珠海金湾)有限公司生产线。 南都记者 孔学劭 摄 广东制造，开年即发力。为贯彻落实广东省委十三届八次全会暨省委经济工作会议部署要求，切实帮助 企业拓市场、促销售，为我省"十五五"时期发展开好局、起好步奠定坚实基础，广东将于1月15日在佛 山举行"广货行天下"春季行动发布会暨家电专场促销活动。 据悉，15日当天将拉开2026年度广东产品线上促销活动的序幕，其中第一季度将举办12场线上线下同步 协同促销活动，并举办18场"广货行天下"春季行动系列配套活动。这一举措标志着广东家电产业在新的 一年里再次以强劲姿态拥抱市场，彰显其作为中国制造业标杆的活力与创新精神。 以广东家电为例，截至2024年底，广东规上家用电力器具制造、照明器具制造、非专业视听设备制造企 业数量众多，并发展了千亿级企业3家、百亿级企业11家。这种大中小企业融通发展的企业梯队，形成 了良好的产业生态，为"广货"提供了源源不断的创新动力和市场活力。 广东家电产业通过全链布局和强势出海，实现了从"广东制造"向"广东智造"的跃升。这一转变不仅体现 在生产效率和产品质量上，更反映在创新能力和品牌影响力上。广 ...

广东制造，开年即发力！ 为贯彻落实省委十三届八次全会暨省委经济工作会议部署要求，助力企业拓市场、促销售，"广货行天下"春季行动发布会暨家电专场促销活动将于1月15 日在佛山举行，正式拉开2026年度广东产品线上促销活动的序幕。 据悉，今年一季度将举办10场线下及2场线上共12场"广货行天下"促销活动，并举办18场"广货行天下"春季行动系列配套活动，实现"每周一场"不断档。 通过线上线下联动，集中展示广东制造的"硬实力"。 系列活动具体有何亮点？一组图片带你速览！ IONAL CONVENITION HOULINITERNAT KEIRITION CENTER S南方网 (二 t 有多"威水" 改革开放以来 广东家电产业创造了 产业规模、制造企业、千亿级企业 上市企业 有效发明专利数量 空调、电饭锅、微波炉产量等 超10项全国第 gud S南省网 为什么选"I - RK 2 全国每生产2台彩电、3台空调 ITY ILLANIN uni 简历网 场 FF F-F FFF 今年第一季度共举办12场 "广货行天下"春季行动促销活动 围绕家电、手机、服装、食品、数码 美妆、家居、玩具、日化等重点类 每周联合地市举办一场 ...

提到广货 时代在变，"广货名片"也在迭代升级。 升级的不只是商品，更是广东智造穿越周期、通达世界的底 气。 1月15日，"广货行天下"春季行动发布会暨家电专场促销活动将在佛山举行，正式拉开2026年度广东产 品线上促销活动的序幕。其中，一季度将举行12场线上线下同步协同促销活动，并举办18场"广货行天 下"春季行动系列配套活动。 40多年持续不断输出爆款 广货何以行天下？ 广货行天下 靠的是爆款"超能打" 好的产品，永远是打开市场的第一把钥匙。 你的印象是什么？ 在20世纪80年代，广货就是风靡全国的珠江水、广东粮、岭南衣、粤家电；如今，广货是通过全链布 局、强势出海的 智能手机、无人机、新能源汽车。 一组数据足以说明广货的爆款之多：跨境电商进出口规模9年扩大66倍，在全国占比超过1/3，规模稳居 全国第一；全国每产生4件快递，就有1件来自广东……无论你身处何方，收到的快递都有很大几率是来 自广东。 广氏菠萝啤与潮牌联名，利工民推出年轻化服饰品牌LIGOMIN，双鱼体育研发全球首发双鱼AI智眸球 检系统……这些承载几代人记忆的老字号，不只会"回忆杀"，老品牌早已学会用年轻语言讲老故事。 双鱼体育的自动发球机。 ...

家电行业 行业研究 | 行业周报 AI 应用催化密集，AI+家电落地加速 核心观点 投资建议与投资标的 投资建议：内销方面，国补拉动效应虽边际放缓，但"两新"政策优化、延续，有望激 活家电更大消费潜能，白电龙头公司的一级能效产品占比更高，以旧换新内控管理流程 更成熟，受益更明显；出海仍为长期主线，多元化产能布局公司占优，看好家电龙头的 稳健经营能力。短期关注 CES2026 以及 AI 大模型对于智能消费硬件的催化。 主线一：龙头公司经营效率更高，海外产能布局更成熟，结合较高股息率可作为稳健配 置首选，相关标的：美的集团(000333，未评级)、海尔智家(600690，未评级)、海信视 像(600060，增持)。 主线二：出海仍为长期主线，展望 2026 年有望迎来估值切换，相关标的：石头科技 (688169，未评级) 原材料快速上涨导致利润承压、行业竞争加剧、AI 应用落地速度不及预期、关税扰动反 复等。 国家/地区 中国 行业 家电行业 报告发布日期 2026 年 01 月 13 日 看好（维持） | 曲世强 | 执业证书编号：S0860525100004 | | --- | --- | | | qush ...