Core Insights - The property service industry demonstrates strong resilience amid ongoing adjustments in the real estate sector, as evidenced by Greentown Service Group's 2024 financial report, which shows several key indicators exceeding expectations [1][3][4] - Greentown Service's revenue reached 18.528 billion yuan, a year-on-year increase of 6.5%, with a core operating profit of 1.588 billion yuan, up 22.5%, and a net profit attributable to shareholders of 0.785 billion yuan, growing by 29.7% [1][3][4] - The company emphasizes a long-term strategy focused on quality service and operational efficiency, aiming to enhance customer experience and organizational capabilities [2][10][11] Financial Performance - In 2024, Greentown Service achieved a revenue of 18.528 billion yuan, reflecting a 6.5% year-on-year growth [1][3] - The gross profit margin improved to 17.3%, an increase of 0.5 percentage points [1][3] - The core operating profit reached 1.588 billion yuan, marking a 22.5% increase, while the net profit attributable to shareholders was 0.785 billion yuan, up 29.7% [1][3][4] - The company reported a cash flow from operations of 1.47 billion yuan, a 2.7% increase, and cash and cash equivalents of 4.85 billion yuan, up 7.1% [3][4] Business Strategy - Greentown Service focuses on operational efficiency, emphasizing cash management and management efficiency, while also enhancing service efficiency through digital transformation [1][3] - The company is initiating a new round of reforms, including regional decentralization to strengthen its urban development capabilities [1][8] - The property segment generated 12.4 billion yuan in revenue, a year-on-year increase of 11.7%, accounting for 66.9% of total revenue [4] Organizational Changes - Greentown Service believes in the importance of employees as the core of the enterprise, implementing organizational changes to enhance service quality and operational value [6][7] - The company has introduced a five-tier talent development system, with 61% of management being from the post-90s generation, and has issued over 70 million stock options to bind responsibilities and interests [7][8] - The organization aims to accelerate flattening reforms and deepen urban development capabilities, creating broader development opportunities for employees [8] Customer Value Enhancement - Greentown Service integrates customer value into its service offerings, utilizing digital platforms to understand user needs and improve service efficiency [9][10] - The company has achieved a customer satisfaction score of 90, an increase of 1 point year-on-year, and a project renewal rate of 94.1%, up 2.9 percentage points [11] - The average new project price reached 3.8 yuan per square meter per month, setting a historical high, with over 90% of projects located in first- and second-tier cities [11]
解码绿城服务“进化论”：以价值为锚，用好服务打造品质护城河