Group 1 - The core viewpoint of the news is that the Chinese government is promoting consumption through policies such as the old-for-new appliance subsidy, which is expected to stimulate the home appliance industry and enhance consumer spending [1][7][19] - Suning.com is actively responding to the government's consumption promotion policies by implementing the old-for-new subsidy and enhancing user service capabilities, thereby injecting new vitality into the home appliance sector [1][7] - The "100-day plan" launched by Suning.com aims to activate market consumption through various promotional activities and partnerships with over 50 industry partners, focusing on a wide range of home appliances [12][19] Group 2 - The strategic focus for Suning.com in 2025 includes the "retail service provider strategy," which aims to transition from simply selling appliances to creating customized home scenarios [8] - Suning.com plans to open new stores, including Suning Max super experience stores and SuningPro flagship stores, to enhance its sales network and provide immersive shopping experiences [8][11] - The company is enhancing its service offerings, including integrated delivery and installation, and expanding its service categories to better meet customer needs [13] Group 3 - The Guangzhou Tianhe store is undergoing a significant upgrade to improve customer experience through diverse activities and digital operations [14] - Partnerships with major brands like Haier, Gree, and Midea are being strengthened to enhance the quality of life for consumers and promote the old-for-new policy [19] - Suning.com is committed to closely collaborating with partners to innovate consumption scenarios and optimize product supply, thereby better serving consumer needs for appliance upgrades [19]
广东苏宁易购发布年度战略目标 全力推进国补政策助力振兴消费