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中兴商业:党建赋能夯实经营基础,创新创效注入强大动能

Core Viewpoint - The company, Zhongxing Commercial, has successfully integrated a "Party Building as the Soul" corporate culture under the leadership of Fangda Group, driving innovation and operational efficiency while exploring new business avenues and achieving multi-channel development [1][2][3]. Group 1: Party Building and Corporate Culture - Zhongxing Commercial organizes various themed Party Day activities to enhance the political awareness and party spirit of its members, thereby increasing their sense of honor, responsibility, and mission [2]. - The company has strengthened its political leadership and organizational capacity through efforts in political construction, organizational development, and corporate culture, providing a solid ideological foundation for high-quality development [2][3]. - Since the mixed-ownership reform in April 2019, the company has adhered to the "Party Building as the Soul" philosophy, which has been recognized as a cornerstone for sustainable high-quality development [3]. Group 2: Adaptation to Market Changes - The retail industry has undergone significant changes due to evolving consumer demands, prompting Zhongxing Commercial to adapt its business model and strategies accordingly [4]. - The company is actively embracing new business models and channels, leveraging social media platforms to achieve comprehensive multi-channel development [4][5]. Group 3: Cloud-based Initiatives - The "Cloud-based Zhongxing" initiative is a key focus for the company, representing its exploration of an integrated online and offline retail model [5]. - The "Zhongxing Building + Mini Program" project, launched in 2019, enhances customer experience by providing 24/7 online access to products, thereby increasing efficiency in customer engagement and brand promotion [5]. - The company emphasizes the integration of party building with business operations, aiming to enhance market awareness and competitiveness while addressing key operational challenges [5].