比亚迪，降价

Core Viewpoint - BYD has announced price reductions for several non-intelligent driving versions of its vehicles, indicating a strategic move to enhance market competitiveness and drive sales growth [1][3][5]. Group 1: Price Reductions - On March 29, BYD announced a limited-time price reduction for non-intelligent driving versions of its Dynasty series, with the Qin L DM-i starting at 89,800 yuan (down 10,000 yuan) and the Song L DM-i starting at 119,800 yuan (down 16,000 yuan), valid until April 30 [1]. - The day before, BYD also introduced a similar pricing strategy for its Ocean series, with the Seal 06 DM-i and Seal 07 DM-i both seeing a price drop of 10,000 yuan to 89,800 yuan and 129,800 yuan respectively, while the Song PLUS DM-i was reduced by 16,000 yuan to 119,800 yuan [3]. Group 2: Intelligent Driving Strategy - BYD previously announced its commitment to ushering in an "Era of Universal Intelligent Driving," with all models priced between 100,000 to 200,000 yuan set to be equipped with the "Tianshen Eye" advanced intelligent driving system [5][6]. - The "Tianshen Eye" system is a fully self-developed vehicle computing platform by BYD, marking a significant innovation in the automotive industry [5]. Group 3: Sales Performance - In the first two months of 2025, BYD's sales of new energy vehicles reached 623,000 units, representing a year-on-year increase of 92.52%, making it the top-selling automotive group in China [6]. - BYD's overseas sales of new energy passenger vehicles totaled 133,400 units, reflecting a year-on-year growth of 124.27% [6]. - Analysts from Zhongyuan Securities project that BYD's sales will remain high due to its strong industry chain advantages, diverse product matrix, and expected growth in overseas markets [6]. Group 4: Stock Performance - BYD's stock price has been on an upward trend, reaching a historical high of 403.4 yuan per share, and its total market capitalization has surpassed that of CATL, establishing BYD as the new leader in the Shenzhen market [6].