长视频问路2025：AI很香但内容仍是王道

Core Insights - The 12th China Network Audio-Visual Conference highlighted the integration of AI and quality content in the long video industry, with industry leaders expressing optimism about future developments [1][4][18] - AI is a central theme, with significant data shared by Bilibili's CEO, indicating over 30 billion AI content views expected in 2024, and that over 80% of users engaging with AI videos are born after 1995 [1][11] - The industry is currently in a stable development phase, but companies are actively exploring new variables such as AI, micro-short dramas, and international expansion [4][5] Group 1: AI Integration - AI is recognized as a transformative tool in content creation, with Bilibili's CEO emphasizing the high demand for quality AI content among young users [11][14] - The "Mango Big Model" by Hunan Broadcasting is a notable example of AI application, with over 70 innovative applications developed [9] - Tencent Video's strategy includes significant investments in AIGC and virtual production, aiming for 50% of its content to be in 4K by 2025 [13][14] Group 2: Content Quality - The focus on high-quality content remains paramount, with Tencent Video's CEO stating that the platform's investment logic has shifted towards a deeper understanding of creative value [2][16] - Leaders from various platforms, including iQIYI and Alibaba's Youku, reiterated the importance of creating quality content over chasing trends or relying solely on IP traffic [2][18] - The conference conveyed a strong message that while embracing new technologies, the core mission of long video platforms is to deliver quality content to audiences [18]