HAIDILAO(06862) 每日经济新闻·2025-03-30 07:27Core Viewpoint - In 2024, Haidilao is launching the "Pomegranate Plan" to incubate independent brands internally, aiming to address market saturation and consumer segmentation challenges while fostering employee entrepreneurship [1][2][3]. Group 1: Financial Performance - By the end of 2024, Haidilao's other restaurant revenues reached 483 million yuan, marking a year-on-year increase of 39.6% [2]. - The company has already established 11 sub-brands, including "Yanjing BBQ," "Fire Flame Official," and "Little Hi Hot Pot," with a total of 74 stores [7]. Group 2: Strategic Initiatives - The "Pomegranate Plan" encourages employees to manage multiple stores, allowing store managers to oversee both the main brand and incubated brands, thus promoting talent sharing [2][3]. - The plan symbolizes internal innovation and entrepreneurship, with a focus on project replicability and alignment with economic trends [3][5]. Group 3: Internal Structure and Evaluation - The internal "Entrepreneurship Committee" acts similarly to a venture capital entity, evaluating new projects based on their replicability, market trends, and integration of automation and digital operations [8][9]. - Projects may be voluntarily shut down by founders or based on data assessments by the company, with a structured review mechanism in place [9]. Group 4: Employee Engagement and Incentives - The incentive mechanism for the entrepreneurial teams includes equity incentives, profit sharing, and salary guarantees, aligning the interests of founders with the company's performance [9]. - Employees are excited about the potential for career advancement, seeing opportunities to manage new brands beyond just Haidilao [4].