三只松鼠营收重回百亿 布局全球供应链拟赴港上市

Core Viewpoint - Three Squirrels has successfully achieved its goal of returning to a revenue scale of over 10 billion yuan, with a reported revenue of 10.622 billion yuan for 2024, marking a year-on-year growth of 49.30% and a net profit of 408 million yuan, up 85.51% [1][3][4] Revenue Recovery - After four consecutive years of revenue decline, Three Squirrels has returned to the 10 billion yuan revenue scale, having previously been the first snack company to reach this milestone in 2019 [2][3] - The company aims to achieve a revenue target of 20 billion yuan within three years, as stated by the founder [2] Business Performance - The company reported a significant increase in revenue across various product categories, with nuts contributing 5.366 billion yuan, up 40.76%, and baked goods generating 1.501 billion yuan, growing at 38.26% [3] - The main brand's revenue increased by 50.57% to 9.825 billion yuan, while the children's snack brand, Little Deer Blue, achieved 794 million yuan in revenue, a 35.01% increase [3] Channel Optimization - The revenue from third-party e-commerce platforms accounted for 69.73% of total revenue, reaching 7.407 billion yuan, while offline distribution grew over 80% to 2.641 billion yuan [4] - The company opened 333 offline stores, with 296 of them being national snack stores contributing 346 million yuan in revenue [4] Strategic Focus - Three Squirrels has adopted a "high-end cost-performance" strategy, which has helped the company recover from previous downturns [5][6] - The company has increased its self-produced ratio from 35% in 2022 to 62% in 2024, enhancing its gross margin to 24.25% [6] Global Expansion Plans - To accelerate its global expansion, Three Squirrels plans to issue H-shares and apply for a listing on the Hong Kong Stock Exchange, aiming to enhance its global brand recognition and supply chain [7] - The company has begun to realize overseas sales, amounting to 696,800 yuan, which represents 0.01% of total revenue [6]