BTG Hotels(SH:600258) Di Yi Cai Jing·2025-03-31 01:50Core Viewpoint - Shoulv Hotel Group is committed to high-quality development strategies, responding quickly to market changes, and steadily advancing strategic layouts, resulting in significant operational and developmental achievements [1][4]. Group 1: Financial Performance - In 2024, Shoulv Hotel Group achieved an operating revenue of 7.75 billion yuan, remaining stable year-on-year, and a net profit attributable to shareholders of 806 million yuan, representing a year-on-year increase of 1.41% [1][2]. - The group plans to distribute a cash dividend of 0.36 yuan per share, totaling approximately 401.98 million yuan, which accounts for 49.85% of the net profit attributable to shareholders [6]. Group 2: Market Trends and Opportunities - The hotel industry is expected to benefit from the recovery of business travel demand, the release of leisure tourism demand, and a strong rebound in inbound tourism, indicating a new wave of development opportunities [1][2]. - Institutional funds have shown significant inflows into the hotel sector, with a net inflow of 5.83 billion yuan in the third quarter of 2024, suggesting a positive outlook for investment opportunities in the hotel industry [1][2]. Group 3: Operational Growth and Strategy - As of the end of the reporting period, Shoulv Hotel Group operated 7,002 hotels, with 1,353 new openings in 2024, marking a 12.5% year-on-year increase [2][3]. - The group has focused on optimizing its product structure, with a 55.4% year-on-year increase in standard management hotel openings and a 45.6% increase in mid-to-high-end hotel openings [2][3]. Group 4: Brand Development and Membership Growth - Shoulv Hotel Group has launched the upgraded "Home Inn 4.0" product and has expanded its mid-to-high-end brand matrix, which includes various hotel brands [3]. - The total membership of the "LIFE" club reached 197 million, reflecting a year-on-year growth of 30.8%, emphasizing the group's commitment to enhancing member benefits and strategic development [3]. Group 5: Institutional Investor Activity - Significant increases in holdings by institutional investors were noted, with the Stock Connect program showing a substantial increase in shares held, indicating confidence in the recovery of domestic consumption and hotel performance [5]. - Public funds have also actively positioned themselves in Shoulv Hotel Group, with several funds entering the top ten shareholders during the reporting period [5]. Group 6: Industry Recognition - Shoulv Hotel Group was awarded the "2024 Annual Return Power Enterprise" by First Financial Capital Market, highlighting its operational capabilities and brand advantages in a favorable long-term market environment [8].