WLY(SZ:000858) Xin Hua Cai Jing·2025-03-31 02:42Core Insights - The article highlights the innovative marketing campaign "Wuliangye Boao Month" launched by Wuliangye in collaboration with the Boao Forum for Asia, aimed at revitalizing consumer engagement during the traditional off-season for liquor sales [1][2][4] Group 1: Marketing Strategy - The "Wuliangye Boao Month" campaign runs from March 20 to April 30, leveraging the Boao Forum as an international platform to enhance brand visibility and consumer interaction [2][13] - The campaign employs a dual approach of "buy-gift + interaction," which includes offline promotions in Wuliangye stores and online engagement activities to boost sales and consumer participation [2][4] - The initiative has led to increased sales not only in Boao but also in other regions like Haikou and Sanya, marking a "mini-peak season" for the Hainan market [4] Group 2: Cultural Integration - Wuliangye emphasizes the integration of cultural elements into its marketing, using the concept of "He Mei" (Harmony and Beauty) to enhance consumer experience and brand loyalty [5][11] - The campaign features various interactive activities that reflect traditional aesthetics and creative ideas, aiming to resonate with consumers on a cultural level [5][8] Group 3: Global Expansion - Wuliangye has a long history of international marketing, having established a presence in 62 countries and regions, and is actively expanding its global footprint through strategic partnerships and marketing initiatives [12][13] - The company aims to enhance its global brand influence and market competitiveness by participating in international events and adapting to local markets [12][13] Group 4: Sales Projections - The "Wuliangye Boao Month" campaign is expected to drive a sales increase of over 20% compared to the previous year, effectively stimulating market activity during the off-peak season [13]