Core Viewpoint - The company is experiencing a shift in its business structure, with a significant increase in commercial construction management, projected to reach 72% by 2024, while facing challenges in the overall construction management industry due to market adjustments and increased competition [1][2]. Group 1: Business Performance - In 2024, the company's revenue reached 3.441 billion yuan, representing a year-on-year growth of 4.2%, with a maintained net profit margin of 23% [2]. - The company expanded its project coverage to 130 cities, an increase of 8 cities from the end of 2023, with a total contracted building area of 125.6 million square meters, up by 6 million square meters, a growth of 5% [2]. - The company achieved a new signed area of 36.49 million square meters, growing by 3.4% despite a 5% decline in the overall new contracts in the construction management industry, maintaining a market share of 22.1%, an increase of 1.7 percentage points from 2023 [2]. Group 2: Project Delivery and Quality - The company delivered 118 projects, totaling 800,200 households, with a delivery area increase of 3% year-on-year, accounting for 52% of the total delivery volume in the top 10 of the construction management industry [2]. - The company achieved high customer satisfaction rates, with a 95% satisfaction rate for B-end clients and 89% for C-end clients, indicating strong product capability [2]. Group 3: Strategic Initiatives - The company is focusing on innovation in product standards, optimizing supply chains, and enhancing operational management to improve efficiency and quality [3]. - The company is addressing low-price competition in the market by maintaining stable overall fee rates, which, while slightly decreased, remain above the industry median [3]. - The company plans to enhance its operational strategy for 2025, focusing on quality expansion, product iteration, and improving organizational capabilities to ensure sustainable growth [4][5].
财面儿·年报洞见丨绿城管理控股：坚守利他初心，代建费率会在市场优胜劣汰中实现合理水平