Company Insights - CIFI Construction Management has established a presence in over 80 cities [1] - Greentown Management expanded its new entrusted construction projects with a management fee of 5 billion RMB in the first half of the year [1] - Ningxia Zhongfang Construction Management has entered Xining for the first time, signing a high-end residential project on Hailake Road [1] Project Highlights - Happiness Anji has delivered the Shenyang Sujiatun relief project with a total area of 720,000 square meters, where state-owned/government projects account for 51% and re-entrusted projects account for 25% [1] - The company reported a nearly 60% increase in cash collection, a 160% surge in sales, and a simultaneous improvement in profit margins [1] - A project in Suzhou's Wuzhong District aims to transform an old commercial building into a low-density mountain residence, covering an area of approximately 54,000 square meters [2] - A project in Dalian's Jinpu New District will develop high-quality residential products in a prime location, with a total construction area of about 85,000 square meters [2] Financial Performance - Greentown Management's newly expanded entrusted construction projects have a total contracted building area of 19.89 million square meters, representing a year-on-year growth of approximately 13.9% [3] - The estimated management fee for these new projects is 5 billion RMB [3] - The total contracted sales area for the non-self-invested properties managed under the "He Sheng" brand is approximately 41,231 square meters, with a contracted sales amount of about 3.736 billion RMB [3] Typical Projects - A project in Taizhou's Luqiao District has a total volume of 184,195 cubic meters, with a winning bid amount of 806 million RMB [6] - A housing project in Qingtian County has a total volume of 295,126 cubic meters, with a winning bid amount of 984 million RMB [6]

Group 1 - The real estate industry is transitioning to a new development model, with the construction management business becoming a strategic focus for companies as a key aspect of asset-light transformation [1][2] - The construction management market is expanding, with leading companies accelerating their strategic layouts; for instance, Greentown Management ranked first in new signed area with 1,989 thousand square meters in the first half of 2025 [1] - In the second quarter, Longfor Group's Longfor Intelligent Manufacturing segment achieved a new signed area of 606 thousand square meters, indicating significant growth in construction management scale [1] Group 2 - The newly planned construction area for construction management companies increased by 17.6% year-on-year in the first half of 2025, highlighting rapid growth among late entrants in the sector [2] - "Delivery capability" has become a key industry term, with companies focusing on high-quality project delivery and participating in relief projects to ensure timely completion [2] - Greentown Management led in delivery with 25,600 units, ensuring homeowners could move in the same year through efficient project management [3] Group 3 - The emphasis on asset-light strategies and the push for high-quality delivery in construction management positions it as a significant growth area in the real estate sector, especially for companies with multi-business collaboration and refined management capabilities [3]

| 六 克面瑞 · 研究中心 | | | | --- | --- | --- | | | 司司居地产企业 | | | | 代建品牌传播力TOP20 | | | 排名 | 企业简称 | 得分 | | 1 | 绿城管理 | 93. 85 | | 2 | 金地管理 | 93. 23 | | 3 | 一旭辉建管 | 92. 37 (1)) | | | 蓝城集团 | 91 48 | | 5 | 润地管理 | 91. 34 | | 6 | 而今管理 | 89. 50 | | 7 | 龙湖龙智造 | 89. 26 | | 8 | 招商建管 | 89. 21 | 1、上半年新增拓展增长超预期，超800万平方米企业共5家 ◎ 文/ 克而瑞研究中心 PART1 榜单发布 2、新拓规模TOP5集中度近五成，整体延续"集中度高企、内部分化"格局 3、TOP10新拓规模同比增三成，聚焦二线成为共识 4、品牌传播聚焦"好房子"，代建企业不断完善和构建产品线 | 9 | 蓝绿双城 | 88. 94 | | --- | --- | --- | | 10 | 新城建管 | 88. 39 | | 11-11 | 建发更新建设 | 87.99 | ...

Core Points - A residential land plot in Suzhou was sold at a base price of approximately 757 million yuan [1] - The land covers an area of 26,368.2 square meters with a total planned construction area of 36,915.48 square meters [1] - The plot has a floor area ratio of 1.4, a green space ratio of at least 30%, and a maximum building height of 60 meters [1] - The winning bid was made by a consortium of Greentown Construction Management Co., Ltd. and Suzhou Xinhigh Urban Development Co., Ltd. [1]

Industry Overview - The construction agency industry has transitioned from a "blue ocean" to a "red ocean," leading to slowed growth, intensified competition, and differentiation among companies in 2024 [1][2] - The new construction area reached a record high of 215 million square meters in 2024, doubling from 2020, but the year-on-year growth rate decreased to 13%, a drop of 14 percentage points from 2023 [2] - The difficulty in acquiring new projects is increasing, with a mere 5% year-on-year growth in new construction area in Q1 2025 [2] Challenges Facing the Industry - The macroeconomic environment continues to impact market confidence and expectations, with a sluggish real estate market reducing the willingness of clients to develop, thus affecting demand for construction agencies [3] - Over 100 real estate companies have entered the construction agency sector, significantly increasing competition and making it harder for agencies to expand [3] - Policy uncertainties following the implementation of favorable regulations, such as land transaction stagnation and reduced willingness to start new projects, are also challenges [3] Key Players and Their Strengths - **Greentown Management**: Leads in scale with a strong standardized system supporting product reputation and brand premium. It has a significant presence in first- and second-tier cities, with 44% of its total construction area located there [8][9] - **Blue City Group**: Differentiates itself through ecological empowerment, particularly in affordable housing and government public construction. It has signed contracts for over 136 million square meters of construction area, maintaining a balanced business development [15][17] - **Gemdale Management**: Focuses on management-driven growth with a robust project management system and a diverse client base. It has signed management areas of 38.31 million square meters, a 33% year-on-year increase [18][19] - **Runze Management**: Operates under China Resources Land, focusing on public construction and maintaining a leading position in government projects. It achieved a revenue of 1.18 billion yuan in 2024, with a managed area of 7.607 million square meters [22][23] Strategic Insights - The industry is shifting from a focus on rapid monetization to co-creating long-term value with clients. Construction agencies must build core competencies and explore niche markets to create competitive advantages [24][25] - The emphasis is on providing high-quality services and establishing long-term partnerships with clients, moving away from mere scale expansion [24][25] - The future of the construction agency industry will favor companies that adhere to "long-termism" and possess "core competitiveness," enabling them to navigate the challenges of a competitive landscape [25]

导语 研究视点 2024年以来代建赛道在进驻企业逐步饱和后迎来增速放缓、竞争加剧、企业分化的新阶段。此阶段下，部分"后起 之秀"加速拓展的同时，头部企业格局愈发稳定。以绿城管理、蓝城集团、金地管理、润地管理等起步较早、管理 体系完善老牌代建企业始终保持在代建综合能力的前沿。 我们认为，面临代建赛道一系列挑战和问题之下，在行业"蓝海"时期积累的优势和经验，成为四家企业应对"红 海"的资本和底气。 未来代建行业仍将会保持"强者恒强"、"特色为王"发展态势，坚持"长期主义"和具备"核心竞争力"的企 业，才能在"蓝海变红海"的代建赛道构筑护城河。 ◎ 文 / 谢杨春 吴嘉茗 四家企业深耕代建领域多年，作为先行者，具备突出的业务优势、管理优势、品牌优势，并在不同的业务模式和细 分领域中构建了独特的核心竞争力，形成自身鲜明的标签和市场认可度。 本专题以2024年综合能力TOP4企业绿城管理、蓝城集团、金地管理、润地管理为案例，聚焦在企业核心优势和竞 争力，去探寻头部企业的立身之道。 0 1 行业进入平稳发展期 头部格局逐渐稳定 经过3年的快速、"野蛮"的扩张期，代建赛道在企业竞相进驻并持续抢夺市场份额、竞争加剧之下，逐步 ...

在行业周期重构的阵痛中，中国房地产市场正经历价值链条的深度重塑。过去一年，持续演进的流动性困局加速了行 业格局洗牌，传统开发模式在供给侧改革浪潮中持续承压。 而近期央行降准降息、结构性工具加码等政策组合拳的落地，则为行业注入了一剂"强心针"。 这场变革中，流动性的释放正在不断激活房地产代建需求，其既承载着房企纾困盘活的现实诉求，又呼应着政策端对 保障性住房、城市更新的资源倾斜，轻资产模式再次迎来扩容机遇。 其中，绿城管理作为连续9年市占率超20%的行业龙头，凭借央企信用背书、全产业链服务能力及政企合作先发优势， 在行业新旧动能转换的交汇点上，展现出穿越周期的战略定力与成长张力。 在政策暖风与模式红利的共振下，绿城管理的业务增长逻辑也愈发清晰。 一、政策组合拳精准滴灌，代建赛道迎来结构性扩容 看到政策层面的具体措施，央行宣布实施三大类十项支持稳市场稳预期的金融政策。其中，降低存款准备金率0.5个百 分点预计将向市场释放约1万亿元长期资金，同步下调政策利率0.1个百分点的决策部署亦将引导贷款市场报价利率 （LPR）同步下行约0.1个百分点，形成"宽货币+宽信用"的政策组合拳。 这一系列政策不仅缓解了房企的融资约束 ...

Business Overview - As of December 31, 2024, the Group's project management projects were distributed in 130 major cities across 30 provinces, municipalities, and autonomous regions in China[10]. - Greentown Management was listed on the Main Board of The Hong Kong Stock Exchange in July 2020, becoming the first project management stock in China[8]. - The Group has been recognized consecutively from 2017 to 2024 as a Leading Enterprise in Real Estate Project Management Operation by the China Real Estate TOP 10 Research Team[8]. - The core business includes commercial project management, government project management, and other services, focusing on creating value through customized solutions[9]. - The company adheres to core values of "quality, reliance, efficiency, and sharing" to enhance project management and service quality[9]. - The Group aims to create an ecological platform for co-creating value and sharing benefits among clients, owners, suppliers, employees, and investors[9]. - The company is committed to the Project Management 4.0 system and the "Greentown Star" standard, enhancing its competitive edge in the market[9]. - The Group's operational strategy emphasizes resource integration and brand standardization to deliver high-quality services[9]. - Greentown Management has established a strong presence in the real estate sector, focusing on asset-light development models[8]. - The company continues to expand its project management capabilities and geographic reach within China[10]. Financial Performance - Total revenue for 2024 reached RMB 3,441,234,000, an increase from RMB 3,302,422,000 in 2023[23]. - Profit before tax for 2024 was RMB 1,037,049,000, compared to RMB 1,177,408,000 in 2023, indicating a decrease of approximately 11.9%[23]. - Total assets as of December 31, 2024, were RMB 6,776,768,000, up from RMB 6,732,651,000 in 2023[23]. - Total liabilities increased to RMB 2,835,187,000 in 2024 from RMB 2,599,045,000 in 2023[23]. - Net assets for 2024 were RMB 3,941,581,000, a decrease from RMB 4,133,606,000 in 2023[23]. - The company achieved a net profit attributable to shareholders of RMB 801.1 million in 2024, contributing to the increase in equity attributable to shareholders[114]. - The Group reported a net cash flow from operating activities of RMB 291.7 million during the reporting period, with no bank liabilities[50]. - The final dividend proposed for 2024 is RMB 0.24 per share, subject to shareholder approval at the AGM on June 18, 2025[41]. Market Position and Share - In 2024, Greentown Management achieved a total contracted construction area of 126 million m², with newly contracted areas totaling 36.5 million m², expanding its market share to 22.1%[28]. - Greentown Management maintained a market share above 20% for nine consecutive years, demonstrating its robust resilience and comprehensive strength[49]. - The company aims to leverage its leading position in the project management industry to create long-term value for shareholders and partners amid ongoing market adjustments[57]. - The company has actively responded to the government's "ensure the delivery of properties" policy, with a total contracted GFA exceeding 10 million square meters under this initiative[72]. Operational Efficiency - The project management industry faced a 5% year-on-year decline in new construction area, indicating increased competition and evolving market dynamics[51]. - The company has implemented reforms to enhance operational efficiency, focusing on organizational structure, salary and performance systems, and evaluation mechanisms[60]. - The Group's management is focused on effective resource utilization, waste reduction, and energy saving initiatives[198]. Leadership and Management - Mr. Wang Junfeng has been appointed as the executive Director and CEO since July 31, 2023, focusing on development strategies and capital market management[139]. - Ms. Nie Huanxin was appointed as the executive Director and Chief Digital Officer on July 18, 2024, bringing 30 years of experience in the real estate industry[143]. - The Group has a strong leadership team with over 20 years of experience in real estate project management and operations[171]. - The management team includes professionals with advanced degrees in business administration and engineering from reputable universities[166][172]. Future Strategies - Looking ahead to 2025, the company aims to enhance its capabilities and drive high-quality development in the project management sector[29]. - Greentown Management plans to embrace AI and optimize its business models to reinforce its industry leadership[32]. - Future strategies include enhancing core competitiveness through improved management, market expansion, and product innovation[85]. - The company aims to establish itself as a benchmark enterprise in China's project management industry and a pioneer in light-asset development models[86]. Environmental and Regulatory Compliance - The Group is committed to achieving environmental sustainability and complies with relevant environmental protection laws and regulations[198]. - The Group regularly reviews its environmental policies, with further details provided in the "2024 Environmental, Social and Governance Report"[198]. - The Group has ensured compliance with relevant laws and regulations for the year ended 31 December 2024, with no material breaches reported[199]. - The Board regularly monitors the Group's policies and practices to maintain adherence to laws and regulations[199].

2024年重点城市代建渗透率达6.6%创四年新高, 结合代建发展长远前景来看，仍有继续提升的空间。 ◎ 文 / 谢杨春、吴嘉茗 随着房地产市场进入深度调整期，代建凭借其轻资产、专业化的优势，呈现快速发展的趋势。根据CRIC数据，2023年以来重点城市 新开盘（首开 同下）中代建项目透率迅速提升，尤其是二线城市格外明显。结合代建发展长远前景来看，仍有继续提升的空间。 2024年代建渗透率达6.6%创四年峰值 01 2025一季度因供应紧缺回落至3.3% 近期CRIC统计了32个城市销售项目的代建情况，整体来看，重点城市代建渗透率保持逐年攀升态势，与发达国家较高的代建渗透率 相比，我们认为未来还大有可提升空间。 值得注意的是，一线城市不仅代建比例低，且项目多以远郊刚需盘为主，而代建方基本是头部的代建企业。诸如2024年广州开盘的 典型代建项目绿城·揽江印月来看，代建方是绿城管理，委托方为广州市番禺交通建设投资有限公司。位置上，绿城·揽江印月则在环 城高速外，是板块内刚需项目。 实际上，2023年正是代建项目集中入市的分水岭。 2020年及以前代建项目渗透率极低，不超过0.5%。2021年、2022年比例也低于1% ...

Core Insights - Greentown Management Holdings Limited, known as the "first stock in construction agency," reported a revenue of 3.441 billion yuan for the fiscal year 2024, representing a year-on-year increase of 4.2% [2] - The company's gross profit was 1.706 billion yuan, showing a decline of 1.0% compared to the previous year [2] - The net profit attributable to shareholders was 800 million yuan, down 17.7% year-on-year [2] Business Performance - As of the end of 2024, Greentown Management has established construction agency projects in 130 major cities across 30 provinces, municipalities, and autonomous regions in China [2] - The total contracted project area reached 12.56 million square meters, an increase of 5.0% from the previous year [2] - The area under construction was 53.96 million square meters, up 2.9% year-on-year [2] - The estimated total saleable value of contracted projects was 720.1 billion yuan, accounting for 77.3% of the overall saleable value, remaining stable compared to the previous year [2] Revenue Breakdown - Commercial construction agency services were the largest source of revenue and profit for Greentown Management, generating 2.753 billion yuan, a rise of 17.3% year-on-year, and accounting for 80% of total revenue [2] - Government construction agency revenue reached 626 million yuan, making up 18.2% of total revenue [2] New Project Development - In 2024, Greentown Management expanded its new project contracted area to 36.5 million square meters, reflecting a growth of approximately 3.4% compared to 2023 [3] - The estimated construction fees for new projects were 9.32 billion yuan, which is a decrease of about 10.1% year-on-year [3] - The company noted that despite a 5% decline in new contract area across the construction agency industry, it managed to maintain positive growth [3]