GAC GROUP(SH:601238) Mei Ri Jing Ji Xin Wen·2025-03-31 04:38Core Viewpoint - GAC Trumpchi launched the Xiangwang S7, a mid-large SUV, with a competitive pricing strategy aimed at gaining market recognition against established competitors like Li Auto L7 and Aion M7 [1][3] Group 1: Product Launch and Pricing - The Xiangwang S7 is available in six models, with a launch price range of 169,800 to 223,800 yuan, which is 40,000 yuan lower than the previous pre-sale price of 209,800 yuan [1] - The vehicle is positioned as a mid-large SUV, similar in size to competitors but lacks their market recognition [1] Group 2: Technology and Features - The Xiangwang S7 features advanced technology, including the NVIDIA OrinX chip, 27 vehicle-grade sensors, and capabilities for urban and highway NOA (Navigation on Autopilot) [3][5] - It offers three energy options: pure electric, plug-in hybrid, and range extender, with a maximum pure electric range of 205 km and a combined range of 1,150 km [5] Group 3: Market Strategy and Future Plans - GAC Trumpchi aims to enhance brand recognition through user experience and advanced intelligent driving features [3][7] - The company plans to introduce high-level intelligent driving technology across its entire vehicle lineup, including SUVs, MPVs, and sedans, to optimize sales structure [7] - GAC Group targets to achieve 60% of total sales from its own brands by 2027 and aims to launch seven new models by 2025, striving for a sales target of one million units [8]