贵州茅台一季度密集调研18省区市场，宣布完成相关销售指标

Core Insights - Guizhou Moutai conducted its largest and most frequent market research in Q1 this year, engaging with 984 distributors across 18 provinces [2] - The company reported steady growth in sales of Moutai liquor and sauce-flavored liquor, achieving all sales targets for Q1, which lays a solid foundation for annual goals [2] - The market dynamics have shifted, with Moutai recognizing the need for channel transformation from a "channel-centric" to a "consumer-centric" approach [3] Company Strategy - Guizhou Moutai is navigating a "triple period overlap" involving macroeconomic, industry, and company-specific cycles, while the fundamental demand for Moutai liquor remains unchanged [3] - The company plans to adjust the supply of various Moutai products to enhance consumer engagement and improve sales reach [3] - Recent market research indicates that Moutai's strategies are effective, with significant sales growth reported in the Beijing-Tianjin-Hebei region [4] Market Conditions - The white liquor industry is still undergoing deep adjustments, with changes in consumer demographics and overall consumption patterns [5] - Despite a slight recovery in Q1, the industry is not out of the adjustment phase, and consumers are increasingly focused on value for money [5] - Guizhou Moutai anticipates a challenging environment for the white liquor industry, particularly in the critical months of March, April, and May [5]