招商证券：“酒企煎熬期”已至 底部信号明显

Group 1 - The core viewpoint is that while demand has not shown signs of reversal, there is a clear trend of supply contraction, indicating that the industry is entering a "distress period" for liquor companies [1] - Demand remains weak but is in line with expectations, with companies controlling inventory to maintain prices, leading to improved dealer sentiment [1] - The current market conditions suggest that although the performance of the sector may continue to be under pressure for the next 1-2 quarters, the health of the distribution channels is beginning to improve, signaling a potential bottoming out of stock prices ahead of the fundamentals [1] Group 2 - Liquor companies are adopting a more pragmatic and stable approach to operations, with a notable "Matthew effect" in the industry [2] - Moutai emphasizes the importance of stabilizing the price of its flagship product, while Wuliangye is undergoing necessary reforms to enhance direct consumer engagement [2] - Other companies like Laojiao and Fenjiu are also improving their operational strategies, focusing on digital transformation and enhancing consumer connections to drive sales [2]