3 6 Ke·2025-04-01 03:49Core Insights - BYD's new model, the Fangcheng Leopard Titanium 3, is positioned as a hard-core SUV targeting young consumers, with a pre-sale price range of 139,800 to 203,800 yuan [1][3][14] - The Titanium 3 aims to fill a gap in BYD's product lineup, specifically in the competitive 10-20 million yuan hard-core SUV market, which has seen rising demand [11][14][16] Pricing and Market Positioning - The Titanium 3 marks the first time the Fangcheng Leopard brand has entered the 200,000 yuan price range, contrasting with previous models like the Leopard 5 and Leopard 8, which were priced higher [3][14] - The vehicle is designed to appeal to young buyers who prioritize aesthetics, space, and performance within their budget [4][14] Product Features - The Titanium 3 features a range of technological advancements, including a 501 km range, a high-speed oil-cooled electric motor, and a maximum speed of 201 km/h [3][11] - It includes unique design elements such as a "Star Wars" front face, a spacious front trunk with a capacity of 151L, and a refrigerator capable of cooling to -6°C [5][7][9] Performance and Driving Experience - The vehicle boasts a total power output of 310 kW (approximately 422 horsepower) and can accelerate from 0 to 100 km/h in 4.9 seconds, emphasizing its sporty performance [15][16] - The Titanium 3 is equipped with advanced suspension systems that enhance stability and braking performance, making it suitable for both urban commuting and light off-road driving [15][16] Strategic Implications - The launch of the Titanium 3 is seen as a strategic move for BYD to capture market share in a less competitive segment of the SUV market, which has been increasingly popular among younger consumers [11][14][16] - The model is expected to drive sales for the Fangcheng Leopard brand, which has previously struggled to establish a foothold in the hard-core SUV segment [11][16]