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豫园股份2024年业绩发布会:资产负债率持续优化、在手现金充沛,“文化+品牌”出海双轨并进
600655YYTM(600655) 全景网·2025-04-01 05:27

Core Viewpoint - Yuyuan Group expresses confidence in the future of China's economy despite a complex external environment, focusing on optimizing its debt structure and enhancing its innovative capabilities to capture new growth opportunities [1][2]. Financial Performance - In 2024, Yuyuan Group achieved a total revenue of 46.924 billion yuan, with management expenses down by 14.19% and sales expenses down by 9.97%, while maintaining a stable gross profit of 5.7 billion yuan [2]. - By the end of 2024, the company's cash and cash equivalents reached 10.7 billion yuan, an increase of 1.5 billion yuan from the previous year, with operating cash flow remaining stable and net cash inflow from operations at 4.3 billion yuan [2]. - The company plans to distribute a cash dividend of 1.90 yuan per 10 shares for 2024, amounting to approximately 740 million yuan, maintaining a dividend payout ratio above 35% since its restructuring in 2018 [2]. Business Strategy - Yuyuan Group aims to enhance its "Eastern Aesthetic" strategy, leveraging cultural and technological innovation to meet evolving consumer demands and drive high-quality growth [1]. - The company is transitioning its jewelry business model from wholesale to lean retail operations, focusing on high-margin sales and personalized consumer experiences [3]. Market Expansion - Yuyuan Group is actively pursuing global expansion, with plans to open its first overseas store in Macau and explore opportunities in Southeast Asia [5][6]. - The company is leveraging cultural initiatives, such as the Yuyuan Lantern Festival, to promote Chinese culture internationally, with successful events in Paris and upcoming plans in Bangkok [6][7]. Brand Development - The company integrates "Eastern Aesthetic" with "Good Luck Culture" to deepen brand resonance with consumers, while expanding its retail presence with a total of 4,634 stores by the end of 2024 [4]. - Yuyuan Group is enhancing its marketing strategies by collaborating with popular IPs and utilizing new retail channels like Douyin to attract new customer segments [5].