Group 1 - The 2025 YY Live Ecosystem Conference was held in Guangzhou, marking the first conference since YY's integration into Baidu, where strategic priorities and development directions were announced [2][3] - YY officially became part of Baidu Group on February 25, 2023, after a prolonged acquisition process, and will enhance collaboration within Baidu's mobile ecosystem [3] - YY's CEO emphasized the commitment to becoming an essential part of Baidu's mobile ecosystem, focusing on product technology and content development [3][5] Group 2 - AI is a strategic focus for Baidu, and YY is tasked with implementing AI in live streaming applications, having already launched digital human "Ling'er" and integrated "YYDS" [5] - YY announced the establishment of a short drama brand "Mai Xu," contributing to the "Hundred Drama Plan" initiated with other partners, aiming to create a unique short drama ecosystem [5][6] - New policies were introduced to support guilds and streamers, focusing on building a healthy and sustainable live streaming ecosystem [5][6] Group 3 - YY Live will support emerging streamers while maintaining resources for mid-tier streamers, launching new content IP "YY Star Live Camp - Tomorrow's Star" to facilitate growth [6] - The renewal rate for top streamers exceeded 80% in 2024, and YY plans to optimize renewal policies to ensure healthy contracts and combat malicious behaviors [6][7] - YY has distributed over 40 billion to streamers and guilds since its launch in 2011, emphasizing continued collaboration with ecosystem partners to foster a healthy live streaming environment [7]
2025YY直播生态大会：加强百度战略协同 营造健康直播生态