Core Insights - The iSEE Global Awards highlighted innovation and taste in the food sector, with October Rice Field winning five awards, including the "iSEE Global Food Innovation Award" for its corn product innovations [2][3] - The rise of health-conscious eating has made corn a popular alternative staple, leading October Rice Field to develop over 30 corn-based products, transforming corn from a traditional staple to a diverse, fast-moving consumer good [3][5] Company Strategy - Since its inception, October Rice Field has focused on innovation and change, leveraging e-commerce partnerships to achieve rapid growth and establish a strong online presence across major platforms [4][5] - The company has expanded its marketing strategy by utilizing founder IPs to enhance brand visibility and consumer engagement, collaborating with popular media figures to promote its products [4][6] Market Performance - October Rice Field's corn products have seen significant sales growth, with over 13 million units sold on Douyin by March 2025, and revenue from corn products rising from 2.7% in 2023 to 14.2% in 2024, totaling 815 million yuan [5][6] - The company is positioned to benefit from the increasing demand for healthy food options, with projections indicating that the market for staple corn products could reach 5.77 trillion yuan by 2025 [7][8] Supply Chain and Quality Control - October Rice Field emphasizes quality control by sourcing from Northeast China's fertile soil and implementing a comprehensive supply chain that includes modern factories and storage facilities [6][7] - The company has established a modern logistics system to ensure the delivery of safe, healthy, and delicious food products to consumers, enhancing user experience [7][8] Industry Impact - The success of October Rice Field in the corn category offers a new model for agricultural branding and industry chain construction, potentially influencing modern agricultural practices [8] - The company aims to continue its innovation across various product categories, contributing to the agricultural economy and consumer food quality [8]
十月稻田斩获5项iSEE全球奖，玉米品类创新引爆消费热潮