Core Insights - BMW Group showcased its "New Generation" innovations at the China Innovation Day, emphasizing advancements in smart cockpit, intelligent driving control, and AI integration, aligning with China's technological strengths [1][2] - The new generation products feature a digital neural system and four high-performance "super brains," enhancing computing power by 20 times to support AI user experiences [1][2] - BMW's strategy focuses on differentiated innovation in core areas, leveraging AI to enhance user experience and collaborating with leading Chinese tech companies [1][2] Group 1: Smart Cockpit and User Experience - The new generation smart cockpit redefines the driving experience through innovative human-machine interaction, utilizing the "visual cone" concept to minimize visual focus switching [2] - BMW has established a robust R&D network in China, with four R&D bases and three software companies, enabling comprehensive software solutions from consumer digital ecosystems to business operations [2] - The new electronic and electrical architecture lays the foundation for future development, with over 1,000 software modules and more than 500 million lines of code being developed for integration into the vehicle's "super brain" [2][3] Group 2: Intelligent Driving Control - The "Driving Control Super Brain" integrates power and chassis control, enhancing efficiency in core functions such as power transmission, braking, and steering [3] - This system allows for unprecedented speed and precision in executing driving dynamics, providing a smoother driving experience across various scenarios [3] Group 3: AI Integration and Future Plans - BMW is collaborating with Alibaba to integrate AI language models into vehicles, enhancing user experience through a customized AI engine [4][5] - The AI strategy focuses on three dimensions: driving pleasure, natural human-machine interaction, and immersive entertainment experiences [5] - Upcoming showcases at the Shanghai Auto Show will feature AI agents that enhance intelligent cockpit applications, linking mobility, third spaces, and ecological services seamlessly [5]
2025宝马集团中国创新日活动举行 跨越式智能进化驱动驾控乐趣迈入全新维度