它们不一定能够完全取代奔驰、宝马、奥迪和保时捷在燃油车时代的地位，但已经完成了智能电动时代的接力。 2025年，传统四大豪华品牌在华销量分别为：宝马62.55万辆（含BMW和MINI品牌），同比下滑12.5%；奔驰57.5万辆，同比下滑19%；奥迪 61.75万辆，同比下滑5%；保时捷4.19万辆，同比下滑26.3%。 这四大豪华品牌的累计销量为185.99万辆，比2024年减少约26万辆。作为参照，2017年这四家在华销量合计约187万辆（奔驰61.1万辆、宝马59.4 万辆、奥迪59.5万辆、保时捷7.15万辆）。 换句话说，经历八年的上行周期后，传统豪华阵营的销量重新回到了起点。 与之相比，华为鸿蒙智行全年销量58.91万辆；理想汽车40.63万辆，同比减少18.8%；蔚来汽车32.6万辆，同比增长46.9%；极氪汽车22.41万辆， 同比增长0.9%。 新四大豪华势力的累计销量为154.55万辆。 设计 | 甄 尤 美 撰文 | 温 莎 编辑 | 黄 大 路 2021年，华为余承东在一场内部会议上放出豪言："把奔驰、宝马、奥迪，三十几万到五十几万的价格空间，给它一把干掉。" 同年，蔚来李斌说："我们的 ...

点击小程序查看报告原文 Abstract 摘要 通过"跨国公司成长启示录"，我们希望总结跨国龙头的成功经验，为中国企业的全球化发展提供参考。第一篇主要探讨跨国公司的发展历程及其在全球经 济中的重要性， 本篇报告重点 关注 美国、欧洲、日本三个区域跨国公司的发展情况， 将从企业为何出海、数说跨国公司、典型行业（选取美国科技、欧 洲医药、日本汽车）分别展开。 基于对美欧日跨国公司的比较，我们发现虽然三大经济体企业出海的时代背景各异，但是 底层逻辑上呈现高度一致性，即突破增长天花板、规避贸易壁 垒、全球范围成本套利。 与此同时，不同经济体依托各自资源禀赋、产业根基、制度框架，全球化历程走出不同的发展路径。我们总结如下： 美国：聚焦高附加值，技术引领全球。 1）从出海必要性而言，美国反垄断监管限制大企业的国内发展空间，是企业海外扩张的重要原因。另外，追求生 产要素最优配置是跨国公司构筑全球竞争力的基础逻辑，近年来提高供应链安全成为海外投资布局的重要考量。2）美国凭借全球领先的研发创新体系、 完善的知识产权保护制度、成熟的科技成果转化机制，在高附加值领域构筑技术护城河，科技行业最为典型。我们认为 ①建立领先优势并掌控全 ...

BMW’s new electric sedan is part of a range of new models from European automakers meant to bolster sales. https://t.co/G2i4l5t1F6 ...

Group 1 - Prices in the electric vehicle market in China are stabilizing after a period of heavy discounting [1] - BMW's sales chief, Jochen Goller, provided insights on the current market conditions [1]

以下文章来源于DT洞见可持续 ，作者低碳可持续 DT洞见可持续 . 向世界讲好中国可持续故事。我们聚焦可持续材料和能源，深耕生物基、回收、CO₂转化利用的化学品、材料，以及绿色能源领域，为您带来前沿资讯与 深度解读。 生物基和生物制造产业服务平台：https://bio-basedlink.net/ 在全球碳中和目标的推进与消费者环保意识的觉醒下，生物基材料在汽车领域的应用正从"小众尝试"走向"主流标配"。从座椅面料到门板饰条，从方向盘 包裹到顶棚衬里，天然植物纤维、微生物合成塑料等环保材料正以"性能不妥协、成本可接受"的姿态，重构汽车产业的绿色基因。 01 为什么说生物基材料迎来机遇？ 生物基材料在汽车内饰中的普及，正受到政策 "指挥棒"与市场"指挥棒"的双轮驱动，并逐步打破原有的成本壁垒： 图片来源：小米汽车 生物基大会 | 汽车低碳绿色转型 汽车产业的下一波洗牌是什么？答案可能是谁更低碳、更可持续。 两会结束后，"低碳排放" 从提上日程，到了不得不执行的时候。作为大件To C端品牌，汽车行业也早就布局下了一轮减碳排加速度。以下是 【生物基能 源与材料】 绘制的知名车企可持续基减碳排目标一览，并收录于《2 ...

以下文章来源于一见Auto ，作者焦文娟 一见Auto . 汽车竞争中的野心、方法论与新秩序。21世纪经济报道旗下汽车报道品牌。 记者丨 焦文娟 见习记者林芊蔚 编辑丨吴晓宇 江佩霞 张明艳 几十款车型降价卖不动，宝马的"中年危机"来了。 据21世纪经济报道记者此前走访市场发现，宝马降价范围广、力度大。 宝马中国自2026年1月 1日起调整了31款车型的零售指导价，此次调价中，宝马中国有24款车型降幅超10%，5款车 型降幅超20%。其中，旗舰电动车型i7 M70L直降30.1万元 ，入门级225i M运动套装车型更是 降至20.8万元，将品牌入门门槛拉至历史新低。 2022年，宝马汽车业务的息税前利润（EBIT）的利润率为8.6%，如今已 跌至5.3% 。2025 年，宝马勉强守住规模，但赚钱能力还在悄悄退潮。 财报显示， 这一年，宝马卖出了246.4万辆车，和一年前几乎持平，仍然领跑BBA。 但分区域 来看， 在中国市场，宝马销量下滑12.5%，反观欧洲和美洲市场分别增长7.3%和5.6%。 在全球销量稳住的同时，宝马的营收和利润却在下滑。2025年总营收1334.53亿欧元，同比下 降6.3%；税前利润 ...

Core Viewpoint - The article discusses stocks of interest for potential portfolio addition, emphasizing a blend of simplicity for beginners and depth for advanced readers [1]. Group 1 - The author analyzes business and economic trends, aiming to provide a distinct perspective on market opportunities [1]. - A YouTube channel named "The Market Monkeys" is mentioned, where stock analyses are shared [1]. Group 2 - There is a clear disclosure that the author holds no positions in the mentioned companies and has no plans to initiate any within the next 72 hours [2]. - The article expresses personal opinions and is not influenced by compensation from any company mentioned [2].

Core Viewpoint - European automakers are facing significant challenges in the electric vehicle (EV) market, leading to substantial financial losses and a reevaluation of their electrification strategies [2][4][7]. Group 1: Financial Performance of European Automakers - Six major European automakers reported a total of €36.3 billion in special losses for the fiscal year 2025 due to weak global EV demand [2]. - Among these, Stellantis incurred a loss of €22.3 billion, while Volkswagen's special losses reached €5.9 billion, with net profit dropping by 38% to €6.673 billion [6][12]. - BMW maintained a stable net profit of €7.294 billion, despite the burden of prior investments in EVs [4][6]. Group 2: Strategic Shifts in EV Production - Porsche has decided to reduce its EV product line and extend the sales period for combustion engine vehicles, abandoning its previous goal of having over 80% of new car sales as EVs by 2030 [5][6]. - The CEO of BMW criticized the EU's push for EV adoption, suggesting that it may have adverse effects on the industry [4]. - Stellantis has adjusted its EV strategy in the U.S., launching five new combustion engine models to improve factory utilization and customer choice [7]. Group 3: Market Challenges and Competitive Landscape - The EV market is facing headwinds from the cessation of U.S. government support, weak demand in Europe, and intensified price competition in China [7]. - Renault has surpassed Nissan in the hybrid vehicle segment, achieving global sales of 350,000 units, while Nissan sold 300,000 units [10]. - The production costs for European automakers remain high, with Volkswagen's cost per vehicle reaching €28,500, 1.5 times higher than five years ago [12].

Domestic News - The State Council's Work Safety Committee has decided to supervise the investigation of four recent major accidents, including two incidents in automotive parts companies that resulted in three deaths each [2] - The Ministry of Transport emphasizes the need to implement the "Artificial Intelligence + Transportation" initiative to address challenges in high-quality transportation development and promote green and low-carbon transitions [3] - The Qiongzhou Strait saw record transportation volumes during the 2026 Spring Festival, with a total of 4,663,725 passengers and 1,162,748 vehicles transported, including a 61.66% increase in new energy vehicles [4] - Zhejiang Province and Geely Holding Group signed a new strategic framework agreement to promote the high-end, intelligent, and green transformation of the automotive and parts industry [5] - A working group has been established in Linyi, Shandong, to investigate illegal dismantling of scrapped vehicles, with strict enforcement measures planned [6] International News - BMW Group has introduced a new generation of humanoid robots at its Leipzig plant in Germany, marking the first use of "Physical AI" technology in its European factories [7] - San Francisco plans to add 100 new public electric vehicle charging stations to meet growing demand, particularly for renters without home charging options [8] - Tesla is constructing the largest public electric vehicle fast-charging hub in Michigan, which will include 32 DC fast charging spots and is expected to be completed by summer [9] Corporate News - Geely's advanced driver assistance system has received UNR171 regulatory certification, allowing vehicles equipped with the system to be sold across European markets without individual country certifications [10] - BYD is evaluating entry into top-tier motorsport, including F1, aligning with its technology-first strategy, and is considering acquiring an existing team or building a new one [11] - Li Auto reported a recall completion rate of over 97.5% for its MEGA battery, with 11,128 out of 11,411 vehicles having completed the replacement [13] - MOGOX and autonoma launched the "Qin-Ao Medical Line" autonomous bus service in the Hengqin Guangdong-Macao Deep Cooperation Zone, marking the first autonomous micro-circulation line for cross-border medical services in China [14]

BMW AG Chief Executive Officer Oliver Zipse says the automaker isn't currently seeing any supply-chain disruptions due to the conflict in the Middle East. Speaking to Bloomberg's Oliver Crook, he also talks about the company's 2026 outlook, saying "we will see a rather stable environment overall at BMW." -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http: ...