Meta Platforms(US:META) 智通财经网·2025-04-02 00:18Core Insights - Meta Platforms Inc. is accelerating the development of a high-end version of its smart glasses, expected to feature advanced AI models and gesture control, with a launch planned by the end of this year [1][4] - The new smart glasses, codenamed "Hypernova," are anticipated to be priced over $1,000, potentially reaching $1,300 to $1,400, marking a significant increase from the current Ray-Ban Meta model starting at $299 [1][2] - The global demand for smart glasses is projected to surge, with a 210% year-on-year growth in shipments expected in 2024, driven by the popularity of Ray-Ban Meta smart glasses [8][11] Product Development - The Hypernova smart glasses will include a single-eye display located in the lower right quadrant of the right lens, providing information directly in front of the wearer [2][5] - Meta is also developing a second-generation product, Hypernova 2, which will feature a dual-eye display system and is expected to launch in 2027 [3][7] - The smart glasses will run a customized version of the Android operating system and will include applications for photography, navigation, and messaging [5][6] Market Positioning - Meta aims to challenge Apple's dominance in the smart consumer electronics market with the Hypernova smart glasses, positioning them as a key product in the AI and augmented reality (AR) space [1][4] - The introduction of AI capabilities in smart glasses is seen as a potential turning point for the industry, similar to the impact of Nvidia's advancements in AI technology [2][8] - The success of Ray-Ban Meta smart glasses has redefined user experience in the market, leading to a significant increase in demand and market share for Meta [9][11] Competitive Landscape - Other tech giants, including Amazon, are also planning to release AI-enabled smart glasses, indicating a competitive landscape in the smart eyewear sector [1][2] - The global smart glasses market is expected to see new entrants from major smartphone manufacturers by 2025, further intensifying competition [11]