高考“无望”，95后瞄准印尼贵族学校吸金

Core Insights - The article discusses the entrepreneurial journey of a young Chinese individual, Dapeng Peng, who has successfully established a business presence in Indonesia, particularly in the food and beverage sector, by leveraging local market opportunities and cultural insights [1][2][3]. Group 1: Business Strategy - Dapeng Peng initially capitalized on the self-media trend in China, generating significant income through controversial gender topics and short videos, which led him to explore overseas markets, particularly Indonesia [1]. - He opened 46 stores in Jakarta, including 11 coffee shops, and has generated revenue of approximately 2.4 million RMB since May of the previous year [1][3]. - The coffee shops are strategically located near universities, targeting student demographics, which allows for easier communication and marketing [4][6]. Group 2: Market Adaptation - Dapeng Peng identified a gap in the Indonesian coffee market, which was traditional and lacked innovation, prompting him to introduce modern, youth-oriented beverages inspired by successful brands like Luckin Coffee [4]. - He utilized local university students to facilitate connections with school administrations, enabling his coffee shops to operate within university premises [7][9]. - The introduction of "fan economy" marketing strategies, such as hosting events for popular K-pop groups, significantly boosted customer traffic and sales, demonstrating effective local engagement [8]. Group 3: Operational Challenges - Despite the initial success, several coffee shops are not profitable, indicating challenges in the competitive landscape and operational efficiency [5]. - Dapeng Peng faces cultural and operational hurdles, including local perceptions of foreign entrepreneurs and employee retention issues due to a lack of motivation among local staff [16][18]. - The reliance on local students for various operational tasks, including negotiating rent and marketing, highlights the importance of local partnerships in overcoming barriers [9][19]. Group 4: Future Plans - Dapeng Peng plans to expand his business model by introducing a new venture in the hot pot segment, leveraging the existing brand recognition from his coffee shops [10][11]. - He aims to localize supply chains to reduce costs and improve product acceptance, which has already attracted interest from potential franchisees [14][15]. - Future projects may include Chinese language training programs, capitalizing on the historical presence of Chinese communities in Indonesia [19].